How will social network ad spending and social usage change in 2020? And what will happen in hot-button areas, such as privacy, ad targeting and political advertising in social media? Here’s what we think lies ahead.

On today's episode, we discuss whether TikTok is actually a top choice for social advertisers, how it compares with other ad channels, and what to make of the companies current shopping efforts. We then talk about Facebook's "meaningful pivot" around its ad business, the latest Federal Trade Commission suit against the social giant, and whether Reels on the blue app has potential. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Debra Aho Williamson.

TV commercials are the ads that most commonly lead people to new streaming content. That was the case among US adults who watch both TV and digital video, in addition to using social media.

Amazon announced that it’s beta testing ads that will let viewers make direct purchases on IMDb TV, either through their Alexa or their Fire TV remote. Shoppable video ads aren’t new, but what’s exciting about Amazon’s announcement is that the ads are coming to the biggest screen in the house via Amazon Fire TVs.

Net Global Digital Ad Revenues at Leading Ad Sellers. Behind the Numbers: eMarketer's Forecast Methodology.

From straightforward long-form subscription OTT viewing, to short-form OTT, to social video, there was plenty to gain the attention of mobile viewers in the UK. It is clear that digital video was the biggest advertising industry success story of the pandemic. And its repute looks set to grow further.

By 2025, Latin America’s mobile ad market will be worth $11.73 billion, accounting for 85.1% of all digital ad buys and representing 42.0% of total media ad expenditures. Mobile ad spending’s share of total digital ad spending will be higher in Mexico than in any other Latin American country, at 88.5%. Colombia will come in second, followed by Peru.

eMarketer senior analyst at Insider Intelligence Ross Benes discusses Netflix's Q4 earnings and market position. He then talks about whether lesser-known streaming services can make some noise, YouTube's shoppable videos, and how Peacock's exclusive streaming deal with WWE Network can make its content offering more attractive.

What to look out for at the NewFronts: CTV and social video will shine at this week's digital upfront presentations, as both formats have grown rapidly over the past year.

With ad content creation curtailed due to business closures and budgetary constraints, influencer content has emerged as a quick, inexpensive, and easy-to-produce alternative to brands’ own creative. “Brands have had to abandon large-scale productions in favor of more homegrown, self-produced content,” said Ryan Detert, CEO of social intelligence company Influential.

Warner Bros. Discovery could use its size to boost ad costs: Media powerhouse seeking higher prices for its content in initial upfront talks.