Geography

Asia-Pacific (152)
Europe (196)
Latin America (76)
Middle East & Africa (11)
North America (539)
Worldwide (188)

Content Type

Topic

Industry

Demographics

Publication Date

All
Analysis
Charts
906 Results
Filter
Sort by: Relevance | Date
  • Audio
     | 
    OCT 22, 2020

    eMarketer principal analysts Mark Dolliver and Nicole Perrin, junior forecasting analyst Nazmul Islam and senior forecasting analyst at Insider Intelligence Oscar Orozco discuss what the coronavirus pandemic has and hasn't done to print media. They then talk about racial diversity in ads, millennials in decision-making roles, and American teens' favorite social media platforms.

  • Video
     | 
    APR 23, 2020

    eMarketer senior forecasting analyst Oscar Orozco joins global director of public relations Douglas Clark to discuss how the coronavirus pandemic is affecting eMarketer’s forecasts on time spent with social media, including revised numbers for Facebook, Instagram and Snapchat.

  • Article
     | 
    APR 27, 2021
  • Report
     | 
    OCT 8, 2020

    This report explores the latest developments in the social media landscape, including a look at TikTok Global, Instagram’s launch of Reels, and new election-related moves from Facebook and Twitter.

  • Article
     | 
    JUL 29, 2020

    When US consumers started spending more time at home during the pandemic, they also started using social media more, providing an unexpected boost to engagement on these platforms.

  • Report
     | 
    JUN 4, 2020

    The coronavirus pandemic is changing how people interact, and mobile devices have served as a social and entertainment lifeline as Americans stay at home and practice social distancing measures. This report looks at how US adults are using those devices.

  • Article
     | 
    MAR 18, 2020

    The wave of coronavirus (COVID-19)-related content has become a high-stakes test for social media platforms’ abilities to fight misinformation. False recommendations about how to avoid contracting the virus or what measures infected people should take to avoid spreading it have the potential to cause more sickness and death from a pandemic that has already taken thousands of lives worldwide.

  • Article
     | 
    AUG 31, 2020

    Seventy-two percent of US and UK consumers who follow influencers said they were spending more time on social media since the outbreak.

  • Audio
     | 
    MAR 25, 2020

    eMarketer junior analyst Blake Droesch and senior analyst Jasmine Enberg discuss how COVID-19 changed social media engagement, platform advertising and influencer behavior. They then talk about TikTok's new "Transparency Center," the optimal social media posting lengths, Facebook Stories in other places and Instagram's disappearing text messages feature.

  • Video
     | 
    APR 27, 2020

    Allie Roth, founder and president of With Love, a nonprofit that provides resources to foster families, joins eMarketer vice president of business development Marissa Coslov to talk about the organization's response to the coronavirus pandemic, including social media initiatives and implementing a new drive-thru and doorstep delivery system. Made possible by Salesforce.

  • Article
     | 
    MAY 19, 2020

    More time spent at home during the pandemic means more time being spent on social media. But not all social platforms are benefitting in the same way. In our latest forecast on time spent with media in the US, we expect adult social network users to log an average of 1 hour, 22 minutes (1:22) per day in 2020, up nearly 7 minutes over last year.

  • Article
     | 
    APR 9, 2020

    Over the past few weeks, retailers have closed their stores indefinitely as the coronavirus continues to spread in the US. Many brands, like athletic apparel seller Vuori, have shifted their focus to ecommerce and social media channels to stay connected to customers. We recently spoke with Vuori's founder, Joe Kudla, about his company's direct-to-consumer (D2C) beginnings, as well as its ongoing efforts during the pandemic.

  • Video
     | 
    APR 30, 2021

    As Americans start planning their safe return to the office, Banana Republic is shifting its marketing messaging to existing and new consumers. Watch Industry Voices, with Jen Mullen, vice president and head of stores at Banana Republic, to learn how the retailer is using mobile couponing and social campaigns to drive traffic back to its physical stores.

  • Article
     | 
    MAR 17, 2020

    As the government continues to wrestle with the coronavirus pandemic, US consumers and news organizations have rediscovered one of the things that made social media so valuable: Democratizing information about a fast-moving global story brings to light important narratives that official sources may miss, ignore or suppress.

  • Audio
     | 
    MAR 12, 2020

    eMarketer principal analyst Mark Dolliver and senior forecasting analyst Oscar Orozco discuss how digital adoption has made it possible—or not—for people to work, study and entertain themselves from home during the COVID-19 outbreak. Who doesn't use the internet? Do people spend more time watching Netflix or YouTube? And which platforms get the most social media attention? They then talk about Spotify Kids, faster same-day delivery and Sling TV losing customers.

  • Article
     | 
    SEP 28, 2020

    Amid disinformation campaigns over the coronavirus pandemic and the upcoming presidential election, most US buy-side decision-makers are concerned about their ads potentially running up against controversial content on social media.

  • Article
     | 
    APR 23, 2020

    Fallout caused by the spread of the coronavirus—including travel restrictions, business closures and event cancellations—has taken its toll on the influencer marketing industry. Social distancing and fewer collaborations with brands have made it difficult for social media creators to produce regular content, causing some to shift focus.

  • Audio
     | 
    OCT 8, 2020

    eMarketer senior forecasting analyst Peter Newman and junior analyst at Insider Intelligence Blake Droesch discuss how the pandemic affected Americans' social networking behavior and where the major platforms now rank. Then, Blake talks about Facebook allowing cross platform messaging between Messenger and Instagram, shopping on Reels and IGTV, and a Delta Air Lines social media post.

  • Audio
     | 
    OCT 21, 2020

    eMarketer junior analyst Blake Droesch and principal analysts at Insider Intelligence Debra Aho Williamson, Mark Dolliver, and Jeremy Goldman discuss how social media might change as a result of the continued spread of misinformation on the platforms and general negative sentiment surrounding them. They then talk about the best way to use Stories, influencer ad disclosure, and which consumer group has increased its social media usage the most during the pandemic.

  • Article
     | 
    JUL 30, 2020

    The pandemic has sparked new use cases for social listening, an underutilized tool in marketers' work belts. But some brands, like Johnsonville Sausage, were already well-acquainted with the concept. Stephanie Dlugopolski, the company's senior manager of PR and social media, said her team has utilized social listening for nearly a decade. It has allowed them to not only monitor conversations about the brand, but also see how consumers react to larger issues.

  • Audio
     | 
    APR 16, 2021

    On today's episode, we discuss what "going back to the office" may actually mean, the dawn of “tiered-access journalism,” video safe havens for brands, possible surges in travel plans, Facebook's new video speed dating app called Sparked, why the Rubik's Cube was invented, and more. Tune in to listen to the discussion with eMarketer principal analysts Jillian Ryan and Jeremy Goldman, and analyst at Insider Intelligence Blake Droesch.

  • Article
     | 
    APR 21, 2021

    Extended reality (XR) technologies—including virtual reality (VR), augmented reality (AR), and mixed reality (MR)—are still in the early phases of adoption, but they are evolving quickly. While most use cases for VR and AR are still related to gaming, entertainment, and social media, the variety of applications is expanding as more consumers and businesses test out immersive experiences.

  • Report
     | 
    SEP 23, 2020

    Respondents had used at least one of the social media platforms in our study in the past 12 months. Respondents were sourced by a third-party sample provider to closely resemble the US population on the criteria of gender, age (18–74), and income.

  • Chart
     | 
    JAN 12, 2021
  • Chart
     | 
    MAY 17, 2021
Others also searched for