This isn’t entirely to the detriment of social networks, of course, but it is likely having some impact on the somewhat muted coronavirus-related growth in social media time. Key Takeaways. UK adults have turned to video during this crisis for information and entertainment.
The longer people are stuck at home with little else to do, the more we expect them to turn to media for entertainment, information and social connection. France entered lockdown on March 17; its 67 million citizens can leave their homes only to perform essential tasks like grocery shopping and medical visits.
In response, we’re likely to see the audience for PaaS expand into firms like connected device-makers, retailers, and even social and entertainment apps as they look to integrate more payments-adjacent offerings and create invisible commerce experiences—which should allow providers to grow their client base by tapping new industries. Mounting Cost Pressure Upends Industry Revenue Drivers.