On the other hand, takeup of both smartwatches and smart wristbands stalled below 13%. Just 11.6% of respondents owned a TV streaming stick or similar device this year. The share owning a smarthome product rose from 3.6% to 4.3%. Growing interest in smart TVs reflects a modest rise in digital video consumption.
Penetration of smarthome products rose minimally, from 7.8% in H1 2019 to 8.7% in H1 2020. Only internet users in affluent households posted a substantially higher share, at 11.5%. Voice search experienced a rather hesitant start. More than 20% of internet users polled last year said they had used a voice assistant in the prior month. In H1 2020, that share declined to 19.7%.
eMarketer principal analyst Karin von Abrams and GlobalWebIndex (GWI) chief research officer Jason Mander discuss eMarketer’s ninth annual Global Media Intelligence report, a comprehensive review of traditional and digital media usage in 41 countries, based on GWI data. Focus areas include the growth of digital video, the shifting device landscape and the latest on voice assistants and smart-home devices.
After all, boomers are the ones who pioneered the home computer as a common household item and made email a standard mode of communication. That said, they have been notably slow to adopt more recent technologies, including innovations like smarthome technology that could help them age in place.
Smarthome tech companies were the second-least trusted organizations to handle personal data, with only social media companies trusted less, according to an April 2020 Genesys/Wakefield Research survey of US adults. The trust barriers to adoption for new users are high.