Recent advertising/marketing developments:. September 2019: Launched improved Lens features, including the ability to save Lens photos and turn them into a Pinterest Pin, as well as the ability to focus on specific products or objects in fashion or home Pins and then see shoppable Pins that provide pricing information and a direct link to purchase.

WeChat has also launched livestreaming functionality under Channels, where livestreamers and brands can easily connect to their WeChat Shops to enable shoppable live video. Marketers now have an expanded set of tools to leverage the social network’s massive reach, as well as its social commerce and content discovery capabilities, for their Lunar New Year campaigns.

A strength of domestic beauty brands is their deeper understanding of the preferences of female consumers in China, and that’s reflected in everything from the product to the packaging, to the ad campaign. Moreover, cosmetics brands in Asia-Pacific, particularly in Japan and South Korea, cater more directly to their skin tones and concerns.

However, mobile’s share of ad spending just passed the 50% mark in Q2 2019 due to the historically lower prices for mobile search ads compared with desktop ads.

Social networks are also introducing a slew of features to promote shopping, like the new Shop offering on both Facebook and Instagram that makes more sellers eligible to offer social commerce, or TikTok’s new shoppable video tie-up with Shopify that helps merchants manage their TikTok presence and will ultimately expand in-app shopping.

QVC UK also lets consumers use shoppable images in its #MyQVCFind gallery and blogs to find products. “We are always looking for new ways for our customers to shop with us and are keen to use our social posts in a more dynamic way,” said Emma Goble, content and social marketing senior manager at QVC UK, in a statement.

Only those brands and retailers participating in Checkout can use the shoppable posts feature with creators. The creators we spoke with are intrigued by the possibilities of native commerce features within the app.