When asked which products they are most likely to buy due to social media, Gen Zers’ top-cited category was clothing, followed by beauty/skincare products and technology. Despite being a relative newcomer to the social media mix, TikTok early on showed signs of being a fast-growing source of discovery and influence.

While apparel, footwear, and accessories offer the most obvious use cases, others are exploring new ways of connecting with consumers online, even though the direct revenue opportunities are less evident. In November 2021, Dyson launched a virtual showroom available as an app through Meta’s Oculus store that featured consumer products such as its cult favorite hair styling tools and vacuum cleaners.

LH: Fabric production is one of the biggest polluters in the fashion industry, so we set goals around having 100% of our key fibers be sustainably sourced by 2025. Then we looked at our operations and set a carbon neutrality goal. Lastly, our sustainability goals are around people, as it's important to consider how the environment impacts people.