ROI Is Hard to Measure. Whether a marketer uses a social listening platform or relies on an agency to provide listening services, there is a cost involved. And ROI isn’t always easy to quantify. “Social listening doesn't provide a true ROI metric,” McCormack of Havas Media said.

Below, Insider Intelligence discusses best practices for insurers looking to drive positive ROI from their AI deployments, based on the strategies currently in use by insurers that have successfully implemented the technology. Establish a clear roadmap to avoid getting trapped in costly pilots.

Some 73.0% of B2B brand marketers worldwide said LinkedIn was the social media platform that generated the most return on investment (ROI), according to an Incite Group survey published in February 2020. Respondents ranked the platform well ahead of Facebook (42.8%), Instagram (25.7%), and Twitter (20.3%).

For example, more than two-thirds of B2B marketers worldwide said that the ROI of ABM was higher than the ROI from traditional marketing initiatives, per October 2019 findings from ITSMA and the ABM Leadership Alliance.

Increase speed to market and drive better outcomes and creative ROI. Maintain control of your message—and your budget. PRESENTER. Richard Nunn is vice president and general manager of advertiser solutions at Comcast Technology Solutions.

However, DTx companies will have to ensure they’re exhibiting clear ROI if they want any luck in scoring a partnership with a telehealth company.

For our recent report “Influencer Marketing in the Age of COVID-19,” we spoke with Pierre-Loïc Assayag, CEO and co-founder of influencer marketing platform Traackr, about brand principles, the return on investment (ROI) of influencer campaigns and how industries are now leaning more heavily into influencer marketing. How has the pandemic affected influencer marketing campaigns?

“Then there’s a form of ensuring that your prospects are already qualified prospects, and that ultimately leads to better ROI [return on investment] and increased optimization.”. While conversion may be the quickest path to demonstrating ROI, Pang is encouraged that brands are also paying attention to upper-funnel objectives.

We predict these options will be even more disproportionately popular in a stressed economic environment where brands are seeking surefire ROI.

Pandemic-fueled uncertainty led advertisers to seek transaction methods that could provide more control and reliability amid strained budgets and heavily scrutinized ROI. Things will normalize slightly in 2021, but the scales have tipped for good. Open Exchange Ad Spending. Investment in open marketplace transactions has stalled.

Brands may see a flight to safety and more strongly emphasize media that can prove return on investment (ROI), as in the past. However, depressed ad prices may make long-term brand-building more attractive to marketers. And if a demand shock is sustained, brands may look to build long-term positive feelings during a period in which consumers cannot buy their products or services.