Media Partners Asia. Meta (formerly Facebook). Niko Partners. Ookla. Temasek. The Economist Intelligence Unit. The Trade Desk.

US retail and ecommerce sales growth will return to pre-pandemic levels in 2022. But shifts in consumer behavior during the pandemic have changed the way certain products are bought online, particularly in the automotive and grocery categories. 3 KEY QUESTIONS THIS REPORT WILL ANSWER. What is the outlook for US retail and ecommerce sales growth in 2022?

Looking ahead: Two forces combined—economic volatility and cooling ecommerce growth following two red-hot years—have made for some rocky Q1 2022 earnings reports, but ecommerce channel ad spend will not be hit as hard as retail. In 2026, ecommerce channel ad spend will reach $73.02 billion in the US.

Southeast Asia emerges as a mobile-first consumer economy: Online food delivery, grocery sales, and digital payments to benefit as internet accessibility expands in the region.

Our analyst Andrew Lipsman is joined by Sara Livingston, head of customer solutions at Rockerbox, to discuss where direct-to-consumer (D2C) brands' Facebook ad budgets are flowing since iOS tracking changes disrupted ad targeting and measurement last year. Find out why Google, TikTok, and connected TV are capturing more spend and how D2C budgets are likely to migrate in the coming years.

The SEC will continue to probe whether Amazon failed to disclose its practices or misled investors, which could lead to fines or tighter regulation over retail practices and possibly search algorithms.

Retail media has revolutionized the search ad market, where most of the focus still is. But display and video ads that target consumers higher in the funnel are becoming a more important part of the mix, and technological innovation is ushering in new ad products that bring together the best of branding and the best of performance marketing.

This should provide new opportunities for commerce, media, and customer services. Read Next. Sources. Anaconda. Bizrate. Corinium. Data for Progress. FICO. International Data Corporation (IDC). Pew Research Center. Space Capital.

Retail media networks will provide a boost to search marketing. The rise of retail media is tied closely to Canada’s recent surge in ecommerce sales: a whopping 75.0% growth rate in 2020 and a 25.5% increase in 2021, driven by pandemic buying. Retail search ad products are bottom-of-the-funnel tactics, one click away from many purchases.