Andrew Lipsman is an eMarketer principal analyst at Insider Intelligence, focusing on retail and ecommerce. Recent coverage includes retail media networks, D2C brands, social commerce, mobile retail apps, holiday shopping, and Amazon Prime Day. Rory Mitchell is executive managing director of the Americas at Criteo.

One bill proposed that the company sell off Fulfillment by Amazon (FBA)—one of the most sophisticated logistics networks in the world—which powers the retail ecommerce giant’s operations.

The return of live sports produced a flurry of licensing activity from broadcast networks and streaming services—including digital video, social, and ecommerce platforms. It also reignited concerns about the sustainability of pricing models for sports video and TV.

This report focuses on legacy and digital media content publishers, but it’s worth noting that influencers are also active publishers in affiliate networks and account for some of the channel’s recent growth. “We see pretty significant revenues coming in from social media channels. Influencers are a large and growing part of that.

The year 2021 marks a new era for retail and ecommerce. The pandemic drove a massive shift in almost everything digital, and while 2020 will remain an anomaly in terms of the frenzied pace of adoption, consumers’ new behavior is here to stay. Over the next five years, digital activities will continue growing from today’s accelerated base.

Paramount Plus will aggregate the conglomerate’s media properties into one service so that it will be better able to compete with streaming juggernauts like Netflix and Amazon Prime Video. Digital cable bundles are getting fatter. AT&T eliminated its cheap Watch TV skinny bundle.

AMC Networks ran addressable campaigns during national commercial time that were sold by the TV network. ViacomCBS and Dish Media also ran a national addressable campaign. Comcast sold two-thirds of its Blockgraph division, a data onboarding platform, to Charter Communications and ViacomCBS with the hopes of scaling targeted TV ads.

5G networking services are starting to gain traction with consumers—and the retail industry. This report explores the role of 5G in the retail industry and discusses five applications of 5G wireless networks that can enhance or transform retail.

5G technology is poised to transform how media, entertainment, and marketing are produced, distributed, and consumed. This report discusses five ways that next-generation wireless networks could propel industry growth.

In addition to building next-generation smart network infrastructure, 5G startups are piloting use cases across industries that take advantage of the performance advancements of 5G connections.

“During COVID, some brands have learned that their efforts to in-house media were not core to their business," said Scott Hagedorn, CEO for North America at Omnicom Media Group. "Some advertisers that had brought media in-house prior to the pandemic discovered, they lost the flexibility to move media around and react nimbly to the market. 

Why it’s worth watching: If a portion of Facebook’s ad spend goes elsewhere, retail media networks such as Amazon and Instacart could be the beneficiaries, as advertisers wouldn't have to depend on off-platform conversion data. If these measurement challenges are a reason to jump ship for even some advertisers, it could affect Facebook’s bottom line.

We start with a synopsis of the IoT ecosystem, including developments in hardware, networks, remotes, platforms, and security, as well as trends in device installations, company projects, and investments.

eMarketer principal analyst at Insider Intelligence Nicole Perrin discusses some big questions heading into 2021: What kind of traditional media rebound do we expect, will there be a tidal wave of pent-up demand, and how has the customer journey changed forever? She then talks about the implications of IAC spinning off Vimeo, whether we have already given up on privacy, and Amazon Marketing Cloud (AMC) opening a public beta.

Made possible by Criteo Retail Media

Media conglomerate Gannett is now offering local businesses in its LocaliQ marketing network the option to advertise through Snapchat’s ad platform in the US and Canada. Campaigns start at $5, and advertisers can use Snap’s self-serve tools to place their ads. Gannett owns more than 250 local news brands, including USA Today.

Amazon's ad biz expands: The platform's higher-funnel Sponsored Brand option is growing in popularity, making its ad business appealing to marketers that want to target customers in all parts of their journey.

“Facebook and Instagram are always going to lead the way in terms of building out a broader strategy,” said Ross McCormack, vice president and director of social strategy at Havas Media Group.

Buy now, pay later solutions are quickly gaining adoption as consumers look for new financing options and merchants aim to drive sales. But the industry is still unsettled as a number of firms are battling to lead the space, while card networks and issuers are looking to get involved too.