The share of respondents listening to broadcast radio in the month prior to polling slipped to 71.6% this year; 51.9% had read a print magazine, compared with 55.4% in Q1 2019. Engagement with print publications remained highest among males, affluents, and those ages 35 and older. Penetration of live television also declined, but was still high in H1 2020, at 88.9%.
The Global Media Intelligence Report is a concise yet detailed compilation of data and insights about internet users’ traditional and digital media usage in 42 key markets worldwide. This 2020 edition covers the same range of metrics we featured in 2019, and the consistency of GlobalWebIndex’s methodology enables us to offer precise year-over-year comparisons; these provide vital indicators of exactly where and how quickly changes are happening, and where behaviors haven’t altered much.