At demand-side platform (DSP) Centro, CTV accounted for 25% of the programmatic political ad dollars that went through its system between January 1 and October 5, 2020. In 2018, just 5% of Centro’s programmatic political ad spending happened via CTV.

Programmatic advertising will account for 71.0% of the digital display ad market in China this year. Mobile programmatic growth, as well as gains in private marketplaces and programmatic direct play a role. This report features our latest programmatic display forecast for China and explores these and other factors shaping the market through 2021.

Programmatic transactions for digital display account for 86.4% of the market in Canada this year, even though global privacy reform and device tracking protections are making it more challenging to execute.

Nicole covers digital advertising and performance marketing, including US digital ad spending as well as search, programmatic display and retail media trends.

Programmatic buys will account for 86.0% of spending on digital display ads in France this year, or €1.69 billion ($1.99 billion). Double-digit annual growth will boost spending to €2.29 billion ($2.70 billion) in 2021.

Programmatic will account for 80.0% of all digital display ad spending in Germany this year, or €2.34 billion ($2.76 billion). Double-digit annual growth will persist through 2021.

Amazon DSP is one of the leading demand-side platforms (DSPs) in the programmatic display market and allows advertisers to buy ads both on- and off-property. In addition to selling ads on its ecommerce marketplace and elsewhere on the web, Amazon has an increasing amount of video ad inventory on owned and operated media properties including Twitch, IMDb TV, and Fire TV.