OCT 5, 2016
Grace Huang, co-founder and CEO of iPinYou, China's largest demand-side platform (DSP), talks about programmatic and Alibaba, Baidu and Tencent.
Co-Founder and CEO
AUG 22, 2016
Michael Rucker, co-founder and COO of OmniVirt, a cross-platform virtual reality ad platform, talks about how his company is working to bring its virtual reality content to standard digital display ads.
Co-Founder and COO
AUG 9, 2016
Jonathan Eccles, senior product manager of listener ad experience at Pandora, spoke with eMarketer about how the publisher is handling the onset of ad blocking technology.
Senior Product Manager, Listener Ad Experience
SEP 17, 2018
IAB Tech Lab OpenRTB Working Group
SEP 27, 2017
Erik Requidan, vice president of sales and programmatic strategy at Intermarkets, tells eMarketer how buy-side platforms are adapting to the rise of header bidding.
Vice President, Sales and Programmatic Strategy
JUL 13, 2017
Matt Harty, senior vice president of Asia-Pacific for demand-side platform The Trade Desk, discusses what's driving the growth of programmatic in Asia-Pacific.
Senior Vice President, Asia-Pacific
The Trade Desk
NOV 17, 2016
Nick Welch, UK business development director at ADmantX, discusses how creative and programmatic work together to properly target consumers.
Business Development Director, UK
NOV 15, 2016
The Exchange Lab, a UK-based programmatic media company that serves demand-side platforms globally, spoke with eMarketer about how marketers in the UK are working to follow the consumer and define attribution standards along the way.
Chief Strategy Officer
The Exchange Lab
OCT 6, 2016
Arun Pattabhiraman, vice president and global head of marketing for mobile advertising platform InMobi, explains how digital advertising in India is chipping away at traditional media ad spending thanks to the country's growth in smartphone users.
Vice President, Global Head of Marketing