JAN 7, 2021
Social Network Ad Spending Will Increase More than 20%. Blame the pandemic on this one. Although social platforms have weathered the spending declines better than other digital media, we estimate that 2020 social network ad spending in the US rose 11.4%, reaching $40.34 billion. Time Spent on Facebook Will Hit a New Low.
FEB 17, 2021
This forecast reflects a healthy view of the consumer economy, with political gridlock less likely to get in the way of significant government stimulus this year. This is tempered by the expectation that as consumers transition out of the pandemic economy during H2 2021, disposable income will flow away from retail and back into key discretionary categories like travel, restaurants, and events.
JAN 25, 2021
Case Study: Why Bloomberg’s Political Memes Flopped. Political memes have become more popular among social media users, but that doesn’t necessarily mean people want politicians to use memes in their own marketing efforts.
DEC 31, 2020
But Facebook’s goal was never to reduce the number of political ads shown; rather, it was to ensure that any political ads running around the election were accurate. Measurement.
NOV 20, 2020
YouTube is also reportedly seeing a windfall from US political advertising amid viewing growth on the platform, particularly on TV sets, according to Bloomberg. This election cycle, some campaigns directed the same level of spending on YouTube as they did on the major broadcast networks.
NOV 24, 2020
Social network ad spending has substantially rebounded since the early days of the pandemic. In 2021, the biggest issues social media marketers will face are in the areas of brand safety, ethics, and privacy.
MAR 15, 2021
The apps in this category are competing not only for social network time spent (and the accompanying ad dollars), but also digital video time spent (and its ad dollars).
FEB 13, 2020
While there remain many unknowns about the US economy—particularly amid growing global uncertainty and a charged political environment—retailers can plan for several factors that will come into play next season. eMarketer 2020 Holiday Season Forecast.
OCT 29, 2020
Although the Department of Commerce, which negotiated and administered the Privacy Shield through the International Trade Administration (ITA), is led by political appointees who take cues from the elected administration, much of the work is done in a nonpartisan way.
MAR 9, 2021
Social Ad Spending During a Historic 2020.
DEC 18, 2020
According to a Catalyst and Kantar study of US retailers, Amazon Advertising (67%) and Walmart Media Group (67%) ranked atop a list of digital ad platforms on which they were most likely to increase ad spending. Better data is the differentiator against the duopoly.
JAN 30, 2020