Alibaba’s stranglehold on ecommerce in China is loosening: The company’s earnings disappointed amid weakening consumer demand, robust performances from rivals, and more scrutiny from Beijing.

Digital video viewership, time spent with the medium, and video ad spending are all reaching new heights in Canada.

The omicron variant and a lack of stimulus funds may have stunted volume growth. Here’s how PayPal can use its super app to boost engagement.

US Instagram ad impressions are split mostly between two formats. For the US clients of performance marketing firm Tinuiti, 47.0% of impressions came from the feed and 42.0% from Stories in Q4 2021.

On the company’s earnings call, CEO Steve Squeri added color to the issuer’s performance and addressed popular trends like BNPL and cryptos.

ES: Pricing, performance, and ease of use dictated who owned the market in the early days of personal computing. Today, VR ecosystems and platforms continue that trend as the metaverse takes shape: Consumers, developers, and content producers will eventually decide the future of the metaverse, but they will be limited by hardware’s capabilities. We look at the state of VR hardware, the key players, and how gaming could serve as a gateway to VR/AR adoption.

Find out how retail marketers can improve conversions through customer experience and marketing

For US retailers, ecommerce conversions are increasingly taking place on mobile phones.

Mobile app gaming has managed to hold on to its pandemic-driven success and then some, reversing our previous predictions that time spent gaming with mobile apps would decline in the US after 2020.