eMarketer principal analyst Mark Dolliver, junior analyst Blake Droesch and forecasting analyst at Insider Intelligence Peter Vahle discuss the implications of TikTok suing the US government, smartphone use while watching TV, a potential new tech agency, Instagram's new "Suggested Posts," the status of cord-cutting, how you can tell the temperature by counting cricket chirps and more.

Ad-supported video-on-demand (AVOD) platforms saw strong growth in ad revenues last quarter, a bright spot in the overall ad market during the pandemic.

According to our latest forecast, a record number of US consumers will have pulled the plug on pay TV by the end of this year. In order to slow the viewer exodus, traditional TV providers are teaming up with an unlikely partner: OTT services.

US Pay TV Suffers Historic Cord-Cutting. US Disney+ Viewers on Track to Surpass Hulu by 2024. Peacock Reported 10 Million Sign-Ups, but Marketers Should Keep an Eye on Time Spent. eMarketer and Business Insider Intelligence have joined forces to become the leading research company focused on digital transformation.

eMarketer analyst Ross Benes covers the latest developments on the pay TV front, including a new price hike from a vMVPD, a licensing deal between a network and traditional pay TV service, and legislation that could make life harder, and easier, for providers.

Cord-cutting has often been described as consumers adopting over-the-top (OTT) services while dropping their pay TV subscriptions, but our latest forecasts show that OTT adoption has begun to stabilize while decreases to the number of pay TV households is accelerating.

Even as traditional pay TV providers form partnerships with former over-the-top rivals to retain customers, cord-cutting continues to outpace projections. According to eMarketer’s latest figures, the number of US adult cord-cutters will climb 32.8% this year to 33.0 million. That’s higher than the 22.0% growth rate projected in July 2017.

eMarketer senior forecasting analyst Oscar Orozco shares our numbers for traditional pay TV and the impact of on-demand streaming services like Netflix and Amazon. Watch now.

In the latest episode of "Behind the Numbers," eMarketer principal analyst Paul Verna discusses the changes in how US consumers are paying for TV. Why are some Americans cutting the cord or never signing up for cable in the first place?

Affordable pay TV plans have kept sports broadcasting largely within traditional channels in Mexico, but consumer demand for live video on all screens is pushing media giants to offer streaming options and opening opportunities for outside players.

Eventually, the continual decline of pay TV users will catch up to TV networks. However, 2020 will be a relatively bright year for TV ad sellers. In 2020, we estimate that US TV ad spending will grow 1.0% to $71.00 billion. That growth rate is small, but it is an improvement from the 2.9% decline in 2019.

This report looks at how digital technology fits into the daily lives of US kids—digital natives who, compared with teens and young adults, aren’t really all that digital.

A record number of US consumers will have pulled the plug on pay TV by the end of 2018. In order to slow the viewer exodus, traditional TV providers are teaming up with an unlikely partner: Netflix.

How large is the market for subscription video services like Netflix and Amazon Prime, and what impact are they having on the pay TV sector? In today’s “Behind the Numbers,” eMarketer analysts and forecasters dig into the latest forecasts and discuss the factors that are changing the ways consumers watch video.