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  • Report
     | 
    OCT 21, 2021

    Usage declined in almost all cohorts but still correlated with rising age; penetration among those ages 55 to 64 was just 47.1% in H1 2021. The broadcast radio audience shrank slightly in Q1, to 78.4% of web users. Print media readership held up relatively well, though. Nearly 58% of internet users polled had read a print newspaper in the month prior, and 52.7% had read a print magazine.

  • Report
     | 
    OCT 21, 2021

    However, uptake of smartwatches and smart wristbands rose significantly for this age bracket during the year, and those devices may have replaced smartphones for some users. Many older devices registered further declines, too. Tablet ownership fell to 45.8% in H1 2021, down from 50.2% the year prior.

  • Report
     | 
    OCT 21, 2021
  • Report
     | 
    OCT 21, 2021

    Just 62.7% of internet users polled in H1 2020 had streamed video content in the prior month, for example—though usage was greater in younger cohorts and more affluent homes. But digital video’s reach expanded by almost 25 percentage points in the year to H1 2021, hitting 87.0% as new viewers came on board during the pandemic.

  • Report
     | 
    OCT 21, 2021

    Tablet penetration was also much greater among web users in high-income households (47.6%), compared with the national average (31.3%). Females were more likely to own a tablet, too. But surprisingly, the share of tablet owners in the 55-to-64 age bracket had plunged by more than 16 percentage points year over year (YoY), to 25.3%.

  • Report
     | 
    OCT 21, 2021

    In that cohort, usage approached 61% in H1 2021. Overall, takeup of numerous viewing options and services boosted VOD penetration to 92.5%—confirmation that digital video viewing is now substantially more common among internet users than live TV viewing. On average, respondents devoted 1:22 daily to streaming video content.

  • Report
     | 
    OCT 21, 2021

    Usage was also notably higher among affluents and respondents ages 45 to 64. As in 2020, males were also more likely to watch TV shows they had recorded earlier or use broadcasters’ on-demand or catch-up services. Print media was more popular with males than females, too. While 45.0% of male respondents had recently read a print newspaper, just 37.2% of females had done the same.

  • Report
     | 
    OCT 21, 2021

    Usage was greatest (over 93%) in the 16-to-24 cohort; SVOD also reached more than 90% of internet users in high-income households. Adoption of smart TVs may be slowing, but smartwatches and smart wristbands finally achieved takeoff. Smart TV ownership passed the halfway mark in 2019 and stood at 53.4% in H1 2021. Penetration was greatest in high-income households, at 60.2%.

  • Report
     | 
    OCT 21, 2021

    As in 2020, usage was nearly universal (95.4%) among the 16-to-24 group and very high (86.3%) among those ages 25 to 34. For the second year in a row, the coronavirus was a probable cause of high social media engagement.

  • Report
     | 
    OCT 21, 2021

    However, usage no longer correlated directly with age; in the youngest cohort, 89.1% were SVOD viewers, but penetration hit 92.4% among those ages 25 to 34. Consumption of music, podcasts, and other digital audio was relatively flat YoY. Some 58.4% of internet users had streamed digital audio content in the month prior to polling.

  • Report
     | 
    OCT 21, 2021

    Usage was at least 10 percentage points greater among respondents ages 45 to 64, and 88.1% in higher-income households, though. PCs and tablets claim more time each day than mobile devices. Some 75.7% of internet users in Denmark owned a desktop or laptop in H1 2021.

  • Report
     | 
    OCT 21, 2021

    Perhaps surprisingly, usage was also more common among city dwellers than in suburban and rural locations. About 35% of respondents had recently read a print magazine in Q1, and print newspaper readership hovered around the same level. Among 25- to 34-year-olds, fewer than 1 in 5 had read either print format in the prior month.

  • Report
     | 
    OCT 21, 2021

    Usage was most prominent among the youngest respondents and those living in higher-income homes.

  • Report
     | 
    OCT 21, 2021
  • Report
     | 
    OCT 21, 2021

    Penetration ranged from 99.2% among internet users ages 16 to 24, to 84.0% among those 55 to 64; in the latter group, usage had climbed almost 9 percentage points year over year (YoY).

  • Report
     | 
    OCT 21, 2021

    Individuals in the most affluent households posted the highest usage of voice tools, with nearly 40% using them to search for information, for example. Penetration was similar across age groups, however. The proportion of internet users who owned a smart TV rose by 6 percentage points between H1 2020 and H1 2021, to just over 37%.

  • Report
     | 
    OCT 21, 2021

    Higher usage of TV, digital video, and other digital entertainment options persisted a year after the country’s famously rigorous lockdown. As the pandemic spread around the world in March 2020, New Zealand closed its borders to almost all travelers, isolated known cases of COVID-19, and imposed a strict lockdown between March and June 2020.

  • Report
     | 
    OCT 21, 2021

    Usage of both functions was greater among females, those in high-income households, and respondents in urban areas. Taken together, social networking and messaging engage more internet users in Indonesia than any other media activity.

  • Report
     | 
    OCT 21, 2021

    Usage of time-shifted TV viewing options rose substantially year over year (YoY). Almost 80% of internet users watched programs they’d recorded earlier, while 84.4% used broadcasters’ catch-up or on-demand services. Digital video consumption continues to outstrip TV viewing, however, with 94.7% of China’s internet users accessing video-on-demand (VOD) services in the previous month.

  • Report
     | 
    OCT 21, 2021

    Usage among the 16-to-24 cohort was almost identical to their share in H1 2020, at 77.6%. Across all demographics, penetration of digital audio was up several percentage points, hitting 56.0%. Social media, by contrast, was hugely popular in all age brackets.

  • Report
     | 
    OCT 21, 2021
  • Report
     | 
    OCT 21, 2021
  • Report
     | 
    OCT 21, 2021
  • Report
     | 
    OCT 21, 2021

    As in 2020, usage was generally higher among young adults ages 16 to 34, but internet users in high-income households posted the highest penetration, at over 26%.

  • Report
     | 
    OCT 21, 2021
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