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  • Report
     | 
    OCT 21, 2021

    Consumption was highest (96.2%) in the youngest age bracket and well above average (90.1%) in high-income households. Yet more than three-quarters of 55- to 64-year-olds also said they had streamed video of some kind in the month prior. Engagement with subscription video-on-demand (SVOD) services like Netflix also surged this year.

  • Report
     | 
    OCT 15, 2020

    Consumption of time-shifted TV content had changed little since 2019. Some 55.7% of respondents polled in H1 2020 had used a TV channel’s catch-up or on-demand services to view programs, and 51.2% had watched TV shows they recorded earlier.

  • Report
     | 
    OCT 21, 2021

    Consumption of paid-for video also jumped year over year (YoY). More than three-quarters (78.0%) of respondents had watched films, TV programs, or other video content via subscription video-on-demand (SVOD) services like Netflix. Social networks and messaging services can hardly expand their audiences further in UAE, as uptake is near full saturation.

  • Report
     | 
    JAN 25, 2021

    Internet memes are not a new phenomenon, but the events of 2020 have spurred their consumption. Despite their popularity among social media users, marketing with memes can still be a risky business for brands.

  • Article
     | 
    APR 14, 2020

    In many cases, this consumption is not supported by display advertising, either because it’s occurring in less-monetized environments that are more focused on communication (e.g., WhatsApp, Facebook Messenger) or because advertisers are choosing not to support it for brand safety reasons.

  • Report
     | 
    OCT 21, 2021

    In H1 2021, the share of internet users ages 16 to 64 owning a smart home product—such as a remote-controlled energy consumption monitor—had barely increased at 16.5%. As in prior years, females were more likely than males to own a smart home product, but that gap had narrowed. Among affluent internet users, nearly 22% owned a smart home device this year.

  • Report
     | 
    OCT 21, 2021

    In addition, almost 12% of internet users owned a smart home product, such as a system enabling users to manage their home energy consumption or security via a mobile app. Smartwatches and smart home devices were more common among males, 25- to 54-year-olds, and internet users in affluent households.

  • Report
     | 
    OCT 21, 2021

    By contrast, consumption of music, podcasts, and other digital audio content was rather subdued, except in younger age groups. Nearly 90% of respondents ages 16 to 24 had listened to digital audio in the month prior to polling, but that share dropped by at least 10 percentage points with each decade of rising age, reaching just 40.6% in the oldest age bracket.

  • Report
     | 
    JAN 18, 2022

    We also consider various factors in social network adoption, such as local economic, political, and technological influences that affect consumption, communication, and social behaviors. Any duplicate, fake, or business accounts on social networks are not counted toward user estimates.

  • Report
     | 
    OCT 21, 2021

    Digital video consumption, which jumped during the pandemic in H1 2020, recorded another leap this year. Nearly 86% of internet users polled in H1 2021—including 99.6% of those ages 16 to 24, and over 90% of those in high-income homes—streamed video content in the previous month.

  • Report
     | 
    OCT 21, 2021

    Greater consumption of free and paid-for digital video hasn’t replaced older forms of TV viewing, however. In Q1, nearly 85% of Thailand’s internet users had watched live TV in the month before polling, and over 60% had watched TV shows they recorded earlier. In addition, nearly 69% had used a broadcaster’s catch-up or on-demand service.

  • Article
     | 
    JUL 13, 2021

    Living farther away from city centers will also mean more gas consumption corresponding to longer commutes. Cicala noted that gas consumption for transportation declined by 16% in 2020, contributing to reductions in overall US energy consumption.

  • Report
     | 
    OCT 21, 2021

    This year, 20.5% of all internet users polled owned such a product—perhaps a smart appliance, an energy consumption monitor, or a remotely-controlled security system. As in 2020, affluents and suburbanites were most likely to have a smart home device, posting penetration rates of 26.9% and 23.8%, respectively.

  • Report
     | 
    OCT 21, 2021

    By comparison, digital video consumption has surged. The share of internet users streaming free or paid-for video content jumped almost 10 percentage points in H1 2021, to 91.2%. (It should be noted that GWI included YouTube in its video category for the first time this year, and at least part of the increase is likely due to that.)

  • Article
     | 
    OCT 19, 2021

    The news: Apple unveiled a fall bounty of products during its “Apple Unleashed” live-streamed event yesterday. Focusing on its pro-level segment, Apple announced 14-inch and 16-inch MacBook Pros running on new Apple M1 Pro and Apple M1 Max processors.

  • Report
     | 
    MAY 12, 2020

    News programming led the way, but primetime reruns of Indian favorites from the 1990s have also captured the attention of quarantined families. Digital video is not losing momentum, however. India remains in a robust growth phase for both adoption and time spent on smartphones, which in turn is facilitating digital video consumption. We project that the lockdown will accelerate these figures.

  • Report
     | 
    OCT 15, 2020

    Just 9.5% owned a smart home product, such as a system enabling users to manage their home energy consumption or security via a mobile app. Smartphones and smart home devices were more common among 25- to 44-year-olds and those in affluent households. Internet users spent much more time with traditional TV and radio than their digital counterparts.

  • Report
     | 
    OCT 15, 2020

    According to GlobalWebIndex, Taiwan also bucked a trend seen in most countries surveyed this year: a major increase in consumption of SVOD services such as Netflix. This transition was well underway last year, but SVOD penetration slipped to 37.3% in H1 2020.

  • Report
     | 
    OCT 15, 2020

    Despite these sizable gains in free and paid-for video consumption, broadcast TV still rules time spent. While video streaming occupied an average 1:31 daily, broadcast TV accounted for 2:35. Digital audio is on the rise, too, though less steeply. More than 82% of respondents polled in H1 2020 had streamed music, podcasts, or other audio content from digital platforms in the month prior.

  • Chart
     | 
    MAY 19, 2021
  • Report
     | 
    OCT 15, 2020

    Penetration of smart home products, such as energy consumption monitors, reached 10.9%, higher than smart wristbands at 10.0%.

  • Article
     | 
    JUL 23, 2020

    Video advertising is even more prevalent on mobile devices because of the heavy mobile consumption of social media. Video will account for 30.2% of total mobile advertising in 2020. Mobile video spending will reach CA$1.95 billion ($1.47 billion) this year, and will grow 8.5% next year. Mobile will account for 89.6% of the digital video market in 2020.

  • Article
     | 
    MAR 22, 2021

    Now, just as COVID has accelerated a long-term trend like digital adoption, it has also accelerated our consumption of change and solidified its prominence in our habits and desires. Embracing change.

  • Report
     | 
    OCT 15, 2020

    Greater consumption of digital video options boosted overall penetration of video streaming to 84.6% in H1 2020. Internet users spent an average 1 hour, 40 minutes (1:40) per day watching online TV and video—18 minutes more than in H1 2019. Time spent streaming audio had a marginally higher daily average (1:41) but was less popular (used by 75.1% of respondents).

  • Chart
     | 
    MAY 13, 2021
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