Data zoom-in: For context, the UK has more tech unicorns than Germany (42), France (22), and the Netherlands (18) combined. The number of tech unicorns in the UK grew exponentially: In 2017, there were just 44 unicorns; this year, 13 unicorns have already been formed, more than the seven for all of 2020. How did the UK reach this milestone?
Global retail ecommerce sales will decelerate to a 16.5% growth rate in 2020. Even as consumers transitioned en masse to ecommerce during the pandemic, the drag caused by multiple recessions internationally has reduced the overall outlook.
Recent product launches, including livestream shopping on Facebook and shopping tags in Instagram’s Reels, show that ecommerce is still top of mind for those two platforms. Snapchat and Twitter have been more focused on performance marketing: Snapchat released a new suite of direct-response ad offerings, and Twitter rolled out revamped Carousel ads. WHAT’S IN THIS REPORT?
“In countries where low shares of the population are banked, finding simple and easy ways for users to add money to a proximity mobile payment platform continues to be a challenge,” said Harsh Gupta, director of product at Walmart International eCommerce. (See our Latin America report for how providers are overcoming this challenge.).