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  • Report
     | 
    OCT 21, 2021

    Nearly three-quarters (73.4%) of internet users also engaged with subscription video-on-demand (SVOD) services, such as Netflix and Amazon Prime Video. However, usage no longer correlated directly with age; in the youngest cohort, 89.1% were SVOD viewers, but penetration hit 92.4% among those ages 25 to 34. Consumption of music, podcasts, and other digital audio was relatively flat YoY.

  • Report
     | 
    JUN 24, 2021

    In that survey, 62% said Netflix had the best original programming, 19% picked Prime Video, and 8% chose Disney+. While for now these few, well-established streaming services stand out to consumers, many other streamers are also investing in content in hopes of hooking viewers.

  • Article
     | 
    NOV 13, 2020

    Western Europe showed a strong increase in SVOD platform adoption in recent years, a trend that is driven by US players such as Netflix and Amazon Prime Video, as well as newer streaming services and local players entering the market. The streaming wars are about to hit Western Europe, driving exponential growth in both subscription OTT and Netflix adoption.

  • Report
     | 
    OCT 21, 2021

    Crucially, the share of internet users who watched TV shows or films via subscription video-on-demand (SVOD) services, such as Netflix or HBO Go, in the prior month climbed to 93.0%. Mexico remains one of the few countries where SVOD reached more viewers than live TV. Smart TV ownership was also high by global standards, at 59.2%—about 3 percentage points greater than in H1 2020.

  • Article
     | 
    OCT 21, 2021

    We expect the number of viewers who watch YouTube on a CTV at least once per month to reach 123.8 million this year, or 55.4% of all YouTube viewers—and that will hit 60.8% by 2025. That makes YouTube a significant competitor not just in social media but also to other OTT video providers like Netflix and Hulu.

  • Report
     | 
    OCT 21, 2021

    Penetration of subscription video-on-demand (SVOD) services like Netflix leaped from 37.3% in H1 2020 to 48.1% in Q1 2021—though this share remained lower than in many other countries. The jump in SVOD viewership is one sign of dramatic changes in the digital video landscape.

  • Report
     | 
    NOV 18, 2021

    Ad-free services like Netflix and Amazon Prime Video remain streaming juggernauts, but streaming video viewing is also increasing for services featuring advertising. Ad-supported video-on-demand (AVOD) viewers represent close to half of all US internet users. In September, we published our first-ever estimates for AVOD viewers.

  • Article
     | 
    APR 27, 2020

    Netflix added 2.31 million net new paid subscribers in the US and Canada in Q1 2020, bringing the region's total subscriber count to 69.97 million. That's growth of about 5% year over year. The company attributed stronger worldwide growth to increased media consumption during quarantines.

  • Report
     | 
    APR 16, 2021

    As online subscriptions balloon, a cancellation feature can help customers rein in spending. eMarketer estimates that in 2020, the number of Canadian subscription over-the-top video viewers—to services such as Netflix—rose 10.6% to 21.2 million, and forecasts that the number will rise to 22.1 million this year.

  • Report
     | 
    NOV 14, 2019

    The study also found that the average US Netflix viewer watched 5 hours of video on the Netflix app in August 2019, and Hulu viewers watched 4 hours on Hulu’s app (translating to roughly 10 minutes and 8 minutes per day, respectively). The same study also reported that males were slightly more likely to use both apps than females.

  • Chart
     | 
    MAR 31, 2021
  • Article
     | 
    APR 13, 2021

    As online subscriptions balloon, a cancellation feature can help customers rein in spending. eMarketer estimates that the number of Canadian subscription OTT video viewers—to services such as Netflix—rose 10.6% to 21.2 million in 2020, and forecasts that it’ll rise to 22.1 million this year.

  • Report
     | 
    OCT 9, 2020

    Netflix remains the most popular subscription OTT service. We raised Netflix’s 2020 US viewers from 158.9 million to 168.9 million. In Q2 2020, Netflix added a record number of subscribers. Although it seems like ages ago now, early on in the pandemic, Netflix scored a massive hit with its “Tiger King” documentary series.

  • Report
     | 
    OCT 21, 2021

    In the 16-to-34 age bracket, more than 93% were digital video viewers. Paid-for video posted a quantum leap, too, though subscription video-on-demand (SVOD) consumption lagged video viewing overall. More than 55% of respondents had watched TV shows, films, or other video content from services like Netflix in the month prior, compared with 45.4% in H1 2019.

  • Report
     | 
    NOV 29, 2021

    Those market entrants joined an already crowded field of legacy SVODs like Netflix, Hulu, and Amazon Prime Video—still the market leaders in their space. Despite their popularity, SVODs might be straining consumers’ wallets. A June 2021 Hub Research study found that more TV viewers surveyed preferred a free-with-ads model than an ad-free subscription model.

  • Chart
     | 
    MAR 23, 2021
  • Report
     | 
    OCT 21, 2021

    Time spent with broadcast TV averaged 1 hour, 53 minutes (1:53) per day—fueled largely by older residents; in the 55-to-64 age bracket, 94.1% were live TV viewers. Respondents at both ends of the age spectrum were less likely to watch programs via catch-up.

  • Report
     | 
    JAN 21, 2020

    Despite these advanced and well-entrenched services, there has still been room for strong growth for the digital pure plays like Netflix and Amazon Prime—and the subscriptions that come with them. Amazon Prime Video viewer numbers grew by 9.3% in 2019 and Netflix viewers by 7.7%. Little surprise, then, that other service providers have begun to enter the market.

  • Report
     | 
    MAR 2, 2021

    This figure does not include subscribers obtained through telecom packages, like the deals that Disney+ has with Verizon and Netflix has with T-Mobile. It also does not include subscribers who are obtained through a free trial, which includes all the Apple TV+ viewers who get the service for free for a year following the purchase of an Apple device.

  • Report
     | 
    DEC 16, 2020

    Premium subscription services, such as Netflix, Disney+, and Hulu, have increased their viewer numbers by 13.1% in 2020, a significantly bigger growth rate than we anticipated pre-pandemic. The majority of premium OTT viewing is on CTV devices like Roku or smart TVs that connect directly to the internet.

  • Report
     | 
    OCT 15, 2020

    Meanwhile, video viewers are also signing on to paid services such as Netflix. Nearly 73% of respondents watched TV shows or movies via subscription video-on-demand (SVOD) in the prior month, rising by 2.1 percentage points year over year (YoY).

  • Report
     | 
    OCT 21, 2021

    The share of internet users watching subscription VOD (SVOD) services like Netflix climbed to 76.2% in Q1 2021. Not surprisingly, SVOD viewing was more widespread in affluent homes; 85.6% of individuals in high-income households watched paid-for video content in Q1, compared with 68.3% of those in low-income households. Age variations were also marked among SVOD viewers—though less so than in H1 2020.

  • Report
     | 
    OCT 21, 2021

    Even among the oldest users (ages 55 to 64), 87.2% were recent VOD viewers. It’s worth noting that GWI included YouTube in its video category for the first time in 2021, which probably increased the share of respondents who viewed digital video. More residents signed up to paid-for video options, too.

  • Report
     | 
    OCT 21, 2021

    The share of internet users who’d watched TV or films via subscription video-on-demand (SVOD) services like Netflix posted a new high this year, at 83.8%. This follows a 10-percentage-point jump between 2019 and 2020. Among the 16-to-24 age group, 94.8% had watched SVOD during the previous month in Q1 2021. In high-income households, 88.7% had done so.

  • Report
     | 
    OCT 5, 2020

    Because the SVOD service produces its content many months in advance of release, Netflix has been somewhat insulated from the content production shutdowns that have plagued TV networks and other streaming apps. Amazon Prime Video, Hulu, and Disney+ are the next most popular subscription streaming services after Netflix. Our last forecast had HBO Now with 23.1 million US monthly viewers in 2019.

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