DEC 23, 2016
Mobile wallet use in Germany is low compared to global rates and unlikely to rise significantly in the near term, based on attitudes toward the technology expressed in recent studies. But greater-than average use among millennial internet users there has already taken root, so naysayers' days may be more numbered than they think.
OCT 25, 2016
Marketers are investing more in loyalty programs, and one way to boost their profile is to include them in mobile wallet apps. According to June research, internet users almost universally expect to be able to exchange points across programs within their mobile wallet—and that’s not all they want.