Why this matters: Prolonged interrogations of Apple’s privacy commitments could damage one of its key competitive advantages: consumer privacy. 24% of users who switched from Android to an iPhone in the past five years said they thought Apple was safer. 18% said they switched because they wanted devices with stronger privacy protections, per Consumer Reports.

“I would say in the past 12 to 18 months, the mobile-first developers—those that really understand mobile—have all been trying to drive a subscription business,” said Ted Krantz, CEO of App Annie. “Just like everything with mobile, there comes a point when the diseconomies of scale kick in. How many subscriptions will a particular consumer actually run and manage?”.

eMarketer was pleased to moderate a Tech-Talk Webinar featuring AppsFlyer’s Chad Greenleaf, senior vice president, client services, and Barak Witkowski, vice president, product, along with Stash’s Tyler Pennell, vice president, growth. Together they shared valuable lessons learned throughout the iOS 14.5 readiness process, where the industry stands now, and best practices for a privacy-centric future.

Facebook earnings: The company's Q2 earnings could shed light on the effects of Apple’s iOS 14.5 update, but it’s still on track to clear $100 billion in revenues by the end of the year.

On today's episode, we discuss Facebook's Q2 performance, whether Apple's iOS update has affected ad revenues, and what Facebook means exactly when it talks about its (and everybody else's) “metaverse” future. We then talk about the impact of Facebook Pay expanding to online retailers, whether Instagram Reels could come to Facebook's homepage, and some new privacy features for kids on Instagram. Tune in to the discussion with eMarketer senior analyst at Insider Intelligence Jasmine Enberg.

The company recently worked with McDonald’s on a project involving geofencing more than 300 digital billboards in California and serving up full-screen, mobile ads with directions to McDonald’s to Waze users that came within proximity of the billboards.

This report presents our annual 10 major trends in mobile that will affect mobile marketers.

But exploits like Pegasus—which can also hack Android devices—and last year’s SolarWinds zero-day iOS hack prove that no phone is completely immune to hacking. Apple now needs to double down on the iPhone’s security features. The perceived attention to security has helped both to build Apple’s reputation and to justify its walled garden.

Mobile dethroned TV in 2019 as the channel where US adults spent the most time. While it may be a symbolic threshold for now, it’s still notable that the average US adult spent 3 hours, 43 minutes (3:43) on their mobile devices in 2019, compared with the average 3:35 spent watching TV. As recently as 2016, US adults watched nearly an hour more of TV than they spent on their smartphones and tablets (4:05 vs. 3:08).

The leak also provides a glimpse into Samsung’s mobile and wearables product roadmap and strategy for 2021. Why it matters: Samsung is the leading smartphone manufacturer in the world and its market moves are closely watched and emulated by competitors. Blass’ leak reveals Samsung is continuing to pursue the unpopular foldable smartphone market with updated Galaxy Z Fold and Galaxy Z Flip products.

On today's episode, we discuss how Facebook is handling Apple's iOS14.5 update, its new 'Neighborhoods' feature, whether people will want to listen to podcasts on the blue app, organic marketing losing its shine on the larger social media platforms, what the Facebook Oversight Board's landmark ruling means, a balancing miracle, and more. Tune in to the discussion with eMarketer principal analyst Debra Aho Williamson, senior analyst Sara M. Watson, and analyst at Insider Intelligence Blake Droesch.

To track or not to track? New data on iOS app tracking opt-in rates contradicts earlier estimates, but may ultimately offer a clearer glimpse into consumers’ real behavior.

On today's episode, we discuss the most interesting findings from Facebook's Q1 earnings, how Apple’s iOS 14.5 update might affect its business, and where it sits among the digital ad giants. We then talk about how many people are using Facebook Dating, measuring Facebook's "potential reach," and Facebook Reality Labs' upcoming smart wristband. Tune in to the discussion with eMarketer principal analysts at Insider Intelligence Debra Aho Williamson and Nicole Perrin.

Unlike Apple iPhone users, who have only one app store to access apps from, Android device users can access apps through a variety of other marketplaces and they can even directly sideload apps downloaded from the internet.