Programmatic buying: B2Bs have been slower to adopt programmatic buying processes than the overall market, but May 2020 research from Ascend2 found that 69% of B2B marketing professionals worldwide expected to increase their programmatic advertising budget in the next six months.

Mobile Ad Spending by Country. Behind the Numbers.

Every national market in the world will finish this year with more ad spending than in 2020. In most categories, worldwide growth records will be shattered. But 2021 was a very unusual year, following a very unusual 2020.

Mobile Ad Spending by Key Market. Ad Revenues for Meta and Google by Key Market. Behind the Numbers.

Video ad units account for well over one-third of mobile ad spending in Canada, at 37.1% this year. We expect it to remain at that approximate level for the balance of our forecast. Key Takeaways From Our Digital Video Numbers. Cord-cutting means a shrinking TV audience as viewers migrate to digital platforms for long-form content.

Mobile ad spending in the US was up 23.0% last year, we estimate, reaching $87.30 billion. That translated to just under two-thirds of all digital ad spending in the country.

US International Trade Commission (USITC). YouGov.

Mobile Ad Spending. Behind the Numbers.

The pandemic has caused reduced advertiser spending overall, leading to lower growth of in-app ad spending despite significantly higher numbers of ad placements. While in-app purchases (IAPs) never stopped growing amid the pandemic, publisher revenues have recently been shifting from in-app advertising to purchases.

In a Q3 2021 Hootsuite survey, global marketers cited experimenting with new content and ad formats as their topmost exciting opportunity in social for 2022. There are many different social video ad formats across platforms, though, in some cases, formats have been co-opted, as in the case of Stories, a Snapchat creation that Instagram and Facebook later mimicked.

Mobile Ad Spending. Search and Display Ad Spending. Behind the Numbers.

Mobile Ad Spending. Digital Ad Revenues by Company. Behind the Numbers.

In 2020, we expect total media ad spending worldwide will reach $691.7 billion, up by 7.0% from 2019. That’s a decrease from our Q3 2019 forecast when we expected worldwide ad spending to rise by 7.4% to $712.02 billion this year.

France: Mobile Ad Spending Will Surpass €4 Billion This Year. The pandemic has propelled mobile ad spending in France to grow more rapidly than we had predicted in early March 2020. We now estimate that spending on mobile ads reached €3.16 billion ($3.60 billion) in 2020 and will hit €4.04 billion ($4.61 billion) in 2021. In 2024, mobile outlays should total €6.00 billion ($6.84 billion).

Mobile Ad Spending. Digital Ad Spending by Format. Digital Ad Spending by Company. Behind the Numbers: eMarketer's Forecast Methodology. Our UK digital ad spending estimates are updated on a biannual basis to assess the latest trends in the ad market.

Our worldwide digital ad spending estimates are updated on a biannual basis to assess the latest trends in the ad market.

This report explores the impact the pandemic has had on our latest regional estimates and trends for total media, traditional media, digital, and mobile ad spending in six markets in Latin America: Argentina, Brazil, Chile, Colombia, Mexico, and Peru.

Mobile ad spend growth will vary by industry, though. Automotive and travel will, of course, see big declines, but for the financial services and the computing products and consumer electronics sectors, desktop will overtake mobile in ad spending growth.

Additionally, the first 5G phones launched worldwide in the first half of the year.

Healthcare and pharma will see the reverse: The intensity of the global health crisis last year led the industry to increase digital ad spending by 27.2%, but a relatively settled 2021 will produce a slower expansion of just 11.6%.