The pandemic and politics propel meme usage. How US media use will change in 2021, virtual co-viewing, and video games replacing music. Brand safety and ethical concerns will spur more ad boycotts.

For context, Space Cat, a popular GIF NFT, reportedly has a carbon footprint equivalent to an EU resident’s electricity usage for two months. Earlier this year, Tesla CEO Elon Musk sent cryptocurrency prices soaring after he purchased $1.5 billion worth of Bitcoin and announced Tesla would start accepting the coin as payment for cars.

Throwing in a GIF every once in a while is cute, and it definitely makes for some memorable engagement, but if we ever did that, we would do it in response to something that a customer sent us first, and in a brand-appropriate way. The other thing that’s really interesting about SMS is that it’s so easy for users to opt out.

The US-based trading app ditched the digital confetti that accompanied user milestones like executing a first trade in favor of animations with additional information regarding the actions carried out, per Finextra.

Giphy’s main revenue source is sponsored GIFs from brands, and combined with Facebook’s wide advertiser base, it could be a new revenue source for the company. It could potentially also help Facebook monetize traffic on rival social and messaging apps, as GIFs created in Giphy are shared on Twitter, TikTok and Snapchat as well.

Whether it’s a viral dance move, a meme, or food-preparation techniques like tortilla hacks and whipped coffee (also known as Dalgona coffee), it’s important for marketers to keep an eye on what’s bubbling up among users—and be prepared to act fast. Sometimes the trend is applicable to many brands, like with Dalgona coffee.

Whether it’s a viral dance move, a meme, or a food-preparation techniques like tortilla hacks and whipped coffee (also known as Dalgona coffee), it’s important for marketers to pay attention to what’s bubbling up among users—and be prepared to act fast. Sometimes the trend is broadly applicable to many brands, like with Dalgona coffee.

In addition, there is potential to analyze more challenging types of images, such as memes, though executives cautioned that interpreting memes correctly often also requires a human touch. Agencies like Havas are finding more success with social listening that tracks images in addition to keywords.

The campaign used paid and organic content on Instagram and Pinterest, which included Stories, GIFs, games, stickers, and recipes for cooking trends like whipped coffee and homemade pasta. It also used email marketing and UGC, as well as influencer partnerships.

New visually dynamic formats are turning outdoor ads into highly shareable experiences, too. 3D video ads have popped up in digital billboards at high-traffic areas; people can enjoy these hyper-realistic 3D animations without special eyewear. Brands are also using hundreds of LED-equipped drones to form logos, slogans, product images, and even QR codes in lights against the night sky.

Messaging app users typically find sharing videos, GIFs and memes to be simpler on chat apps than on text messaging, and group chats have also become a staple across many demographics. Additionally during the pandemic, many users turned to messaging apps for video calling.

Through Magic Leap’s headsets, event attendees simultaneously viewed real-time animations that were synchronized and timed to each model’s movements down the runway. At London Fashion Week 2020, Three UK showcased another 5G multisensory experience, featuring a high-definition virtual representation of model Adwoa Aboah walking the runway, while the real-life model sat in the front row.

Animations that explain key product features have also worked well.”. Over the past year, Husky has built its LinkedIn audience organically but now plans to use paid promotion to accelerate that growth. This pivot to a paid digital strategy is part of a fairly nascent digital transformation at the company, which includes greater investment in digital marketing.

YouTube also offers display ad units that can feature a static image, short video animation, or text, and often allows advertisers to add a call to action. However, these units can’t be created as standalone campaigns on YouTube; they can only be added as optional extensions or interactive elements attached to a video ad campaign.

Instagram has been largely excluded from the political ads debate, but it is starting to play a bigger role as US presidential candidates have started working with Instagram influencers and meme accounts.

That was followed by memes/funny content (37%) and short-form videos (33%). Brands have also taken note. “Given the current state of the world, we are leaning into more comfortable, casual styles conducive to a stay-at-home lifestyle,” said Daria Burke, global CMO of D2C brand JustFab.

Fleets can contain text, videos, GIFs or photos that disappear after 24 hours. As on Instagram, links to Fleets appear at the top of the mobile screen, above the feed. With Fleets, Twitter hopes to offer a more private (but not completely private) way to share thoughts than by tweeting publicly.