(The Echo is the smart speaker device, but users typically don’t change the wake word and default to saying “Alexa” every time they address it, leading to a lot of confusion.) Both Echo/Alexa and Halo devices collect tons of personal data from users, which may cause privacy concerns for some consumers.

Facebook’s consumer VR advantage: Recent VR headset announcements show device-makers are increasingly pivoting toward enterprise customers as a result of Oculus’ unbeatable price point.

Connected Devices. Higher-income folks are likely to have access to a plethora of connected devices, from tablets to smart home devices, which may help to account for this increased online time.

According to an Infosys survey of executives worldwide published in October 2019, the most anticipated use cases included everything from connected cars, to smart homes and internet of things (IoT) devices, to VR and AR. Startups are becoming essential drivers in piloting, validating, and bringing to market new use cases for 5G.

While care received in medical facilities can account for approximately 10% to 20% of health outcomes, the remaining 80% to 90% can be attributed to SDOH—or social, economic, and environmental factors that impact health and quality of life—per The National Academy for Medicine.

Information in medical records can be used to purchase prescriptions, receive medical treatment, or file fake medical claims. Furthermore, sensitive medical information could lead to blackmail and extortion of some individuals. The Cost of Breaches Goes Well Beyond Fines. Data breaches in healthcare carry the highest average cost among all US industries.

Other drone applications in development include delivering medical equipment, inspecting remote equipment or power lines, search and rescue, and providing 5G service to remote areas.

A December 2019 survey from Comscore MobiLens Plus found that US smart speaker owners are already using their devices to ask general questions, stream music and get updates on sports, traffic and weather, among other things. Voice usage will continue to pick up and extend to other smart-home components implicated as major germ hubs.

Digital ad spending in the US healthcare and pharmaceutical industry will grow by 14.2% to reach $9.53 billion in 2020. Growth is being fueled by ads related to COVID-19, including public service announcements, medical supplies and telemedicine.

Comedian Tina Fey once described these events “like having-lunch-with-your-parents-after-a-medical-exam sexy.”. This spring will mark the second consecutive year that upfronts and NewFronts presentations were held virtually.

For example, researchers tested 30 mobile health apps and found they collectively exposed 23 million users to data breaches—and unauthorized medical professionals were able to access pathology and lab results of other patients in 50% of tested APIs, according to a recent report by mobile security company Approov.

Even Apple has quietly rolled out a device trust score that assesses normal and fraudulent email and call activity on a mobile device.

Several trends—including an aging population and medical advancements that keep people alive longer—suggest continued growth.

Though the government says the device, from Massachusetts-based Boston Dynamics, will not track individuals, it is equipped with cameras to monitor crowd sizes and a loudspeaker that reminds residents to practice social distancing.

B2B digital advertising may appear on desktop/laptop computers, mobile phones, tablets and other internet-connected devices and includes all the various formats of advertising on those platforms; it also includes ads on social media, such as Facebook’s News Feed Ads and LinkedIn’s Sponsored Content.

It includes a comprehensive overview of total digital ad spending, as well as estimates by channel, device, and format and the pandemic’s impact on these figures. KEY STAT: Digital ad spending in the US automotive industry will fall 18.2% this year to $10.94 billion. Behind the Numbers.