Nearly 6 in 10 US adult internet users watch social videos in a typical week, while 36% share a social video weekly, according to a June 2021 survey by Dynata on behalf of streaming media measurement company Conviva. By comparison, 62% look at posts from friends in a typical week and 59% like a post. In some studies, the amount of time spent viewing social video now rivals some forms of TV.

YouTube dominated mobile video time spent in Indonesia, Malaysia, the Philippines, Singapore, and Thailand with a 63% share in Q3 2021, followed by TikTok’s 26%, according to Media Partners Asia. Subscription video on demand services collectively accounted for another 10% of time spent, and the remaining 2% was spent on game livestreaming. Unleashing the Power of Connectivity.

Looking ahead: As time spent with TV declines slightly, time spent online—specifically on smartphones—continues to boom. By 2024, about 2 in 3 minutes spent with media will be spent online in China, though these figures could change as China's lockdown strategies evolve.

How should businesses view these global trends and events? How are behaviors and spending changing? In this report, Insider Intelligence analysts weigh in on the questions they’re being asked by both clients and the media about the shifting landscape in key areas like digital advertising, retail and ecommerce, and financial services.

US average time spent with digital will hit 8 hours and 14 minutes per day in 2022 after first crossing the 8-hour mark last year. That 1.9% increase isn't as big as in past pandemic years, but it's still eating up a bigger share of overall time spent with media.

This year, we estimate time spent with podcasts among US adults will rise 15.1%. Go further: For more on podcast listening and advertising trends, read our report.

Netflix is playing catchup with its younger competitors: The platform began building livestream capabilities while competitors launch completed products.

According to those surveyed by Advertiser Perceptions last August, AM/FM radio accounted for only 28% of US adults’ time spent with ad-supported audio—about a third of its actual share. By contrast, the perception of Spotify and Pandora was that they took up 25% and 20%, respectively, when in reality their shares were closer to 5%.

Netflix has 1.6 billion reasons to crack down on password sharing: While the exact number of sharers are hard to pin down, there’s a huge gray market the streaming giant could go after.