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  • Report
     | 
    OCT 21, 2021

    Magazine readership was even lower, at 39.5%. But here too, engagement was higher than average among the oldest respondents (50.9%) and affluents (46.1%). Though the reach of print newspapers and magazines may be shrinking, internet users in Denmark spent an average of 42 minutes per day with print in H1 2021.

  • Report
     | 
    OCT 21, 2021

    Fewer than 40% of those polled in Egypt in H1 2021 had read a print newspaper in the month prior, and a similar share had read a print magazine. Penetration of print media was more than 42% in higher-income homes, though. Online press accounted for more time per day than print newspapers and magazines, at 1:45 and 1:03 minutes, respectively.

  • Report
     | 
    OCT 21, 2021

    The comparable figures for print magazine readership were 39.6% and 34.4%, respectively. That said, readership of newspapers and magazines remained more robust among internet users ages 55 to 64. Ownership of PCs and tablets declined, as smartphone penetration rose. Time spent with all devices climbed, though.

  • Report
     | 
    MAY 18, 2022

    Newspapers and magazines, which saw ad spend rise substantially last year, will both revert to pre-pandemic patterns, with investment shrinking between 2022 and 2026. Meanwhile, growth in out-of-home (OOH) ad spending will reach double digits this year. As a result, TV will claim the second-largest share of total ad spending in 2022, at just under 25%.

  • Chart
     | 
    FEB 24, 2022
  • Chart
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    FEB 24, 2022
  • Chart
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    FEB 24, 2022
  • Chart
     | 
    FEB 24, 2022
  • Report
     | 
    OCT 21, 2021

    As noted above, nearly 83% of internet users watched live TV, but fewer than half had read a print newspaper in the prior month, and only 42.7% had read a print magazine. Broadcast radio enjoyed much broader reach, though, at 77.2% of internet users. Ownership of PCs and smartphones changed little in the past year, but tablet penetration continued to slide.

  • Report
     | 
    OCT 21, 2021

    Readership of print newspapers and magazines stood at 57.9% and 53.0%, respectively, and was giving way to online press in many cases. In H1 2021, internet users spent a daily average of 43 minutes reading print press, compared with an hour devoted to online publications.

  • Report
     | 
    OCT 21, 2021

    Just more than half (50.6%) of internet users polled in Malaysia in Q1 of this year had read a print newspaper in the prior month, while 42.4% had read a print magazine. Time devoted to print publications continued to lag time spent with online press, at 36 minutes and 52 minutes daily, respectively.

  • Report
     | 
    OCT 21, 2021

    Fewer than half the internet users polled in 2021 listened to live radio, or read either print newspapers or magazines. But all traditional media was more popular among older and more affluent respondents.

  • Report
     | 
    FEB 3, 2022

    AR-supported ads, particularly on mobile, are a good fit for insurers looking to tap their investments in offline channels like magazines and flyers to create multichannel experiences. For example, UK-based insurer LV= allows consumers to scan its flyers with a smartphone camera to access a 3D house model. Users can then “walk” around the house and see which items they could insure. Read Next.

  • Report
     | 
    OCT 21, 2021

    A similar share (53.1%) had read a print magazine in that period. In both cases, readership remained high compared with many other countries surveyed. Nearly three-quarters (73.1%) of respondents were monthly radio listeners. As with print media, consumption was most common in older age brackets and in higher-income households.

  • Report
     | 
    OCT 21, 2021

    Readership rates for print newspapers and magazines were lower in South Korea than in almost all countries monitored, at 34.5% and 28.6%, respectively. Moreover, the average daily time spent with print press remained the lowest recorded for any activity, at just 24 minutes in H1 2021. Broadcast radio also reached fewer internet users in South Korea than in many advanced economies.

  • Report
     | 
    OCT 21, 2021

    Fewer than 48% of respondents polled in Q1 2021 had read a print newspaper in the prior month, and penetration of print magazines was even lower at 45.6%. Engagement with print publications remained highest among males, affluents, and internet users ages 35 and older. Two-thirds (66.9%) of respondents had recently listened to broadcast radio, spending an average 51 minutes per day.

  • Report
     | 
    OCT 21, 2021

    More than one-third of respondents in Q1 2021 had read a print magazine in the month prior, and a similar share had read a print newspaper. Penetration of both was higher among females and affluent respondents. But the cohort most likely to read print publications was the oldest, ages 55 to 64.

  • Chart
     | 
    FEB 16, 2022
  • Chart
     | 
    FEB 16, 2022
  • Report
     | 
    OCT 21, 2021

    Internet users polled in H1 2021 spent an average 51 minutes each day with print newspapers and magazines, and 1:17 daily reading online press. It’s worth noting, though, that time spent with online press had fallen YoY, while time spent with print press was unchanged. Broadcast radio does moderately well in Saudi Arabia.

  • Report
     | 
    OCT 21, 2021

    Age, income, and gender were factors in print magazine readership too, though the variations were less pronounced. Broadcast radio enjoyed a much wider audience than print media in H1 2021. Nearly 77% of Ireland’s internet users had listened to live radio programs in the month prior, spending an estimated 1:12 per day—a time unchanged since 2020.

  • Report
     | 
    OCT 21, 2021

    Print magazines did register greater penetration, at 47.3%. As in previous years, usage of both formats was higher among men, the oldest respondents, and those in better-off households. But time spent with print press was just 42 minutes per day, well below the 57 minutes devoted to online publications.

  • Report
     | 
    OCT 21, 2021

    Fewer than 42% of internet users had read a print magazine. Readership of both formats was higher among men and those in the 55-to-64 age bracket. Time spent with print press (34 minutes daily, on average) remained greater than the 22 minutes devoted to online press. For the first time, social media and messaging reportedly engaged more internet users in Israel than broadcast TV.

  • Chart
     | 
    APR 1, 2021
  • Report
     | 
    MAY 27, 2021

    Print time spent: Includes offline magazines and newspapers. Radio time spent: Excludes digital radio. TV time spent: Includes live TV, DVR, and other prerecorded video such as TV programming downloaded locally from the internet. Excludes digital.

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