NOV 11, 2020
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OCT 6, 2020
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MAR 17, 2021
Much of this content was also viewed during livestreams, which became a place for consumers to interact with gaming influencers and other GVC viewers, adding a social element that many were missing while spending more time at home. Increased GVC viewership spiked across Facebook Gaming, Twitch, YouTube Gaming, and Microsoft’s (now-defunct) Mixer throughout 2020.
JUL 21, 2021
The explosion in vertical video is creating both opportunities and challenges for the Story format. Stories are evolving quickly on Instagram and remain a top venue for influencer activations. But Twitter’s decision to kill off Fleets shows they aren’t popular on all platforms.
JUN 12, 2020
Originally built to attribute compensation on last click, affiliate technology is evolving toward more sophisticated monetization, such as a pay-for-outcome model that rewards influencers for their role in the consumer journey.
AUG 4, 2021
Influencers will grow only more important. As in-store browsing becomes less frequent, retailers will need to build relationships on mobile. This means more investments in the retail mobile experience, but it also means a heavier reliance on influencers, who already have a relationship with users.
SEP 30, 2019
Q: What global trends do you see around video influencers? In an IAB and Advertiser Perceptions poll, seven out of 10 US agency and marketing professionals advertise in influencer videos, and 43% expect to spend more on the format in 2019.
FEB 11, 2020
Fraud is all about opportunity, and as money has flowed from marketers to influencers it’s unquestionably been a chance for fraudsters to reap rewards. How big influencer fraud is, however, is very much an open question. For one thing, we don’t have reliable estimates of spending on influencer marketing.
NOV 15, 2021
Gen Z in the US already has estimated spending power of nearly $150 billion, and this cohort represents a growing opportunity for retailers and brands. Here’s a snapshot of recent Gen Z shopping and buying data to help guide you.
MAR 15, 2021
User-generated short videos are all over the internet, from TikTok to Instagram Reels to Triller, and the marketing opportunities are exploding. Here’s how the main venues compare across usage, paid advertising, organic and influencer marketing, and commerce.
OCT 12, 2020
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JUN 10, 2021
Post-pandemic discretionary spending is also likely to boost nonessential gadgets and home goods. Third-party sellers should take advantage of Prime Day deals that promote small business. Amazon’s continued efforts to grow its marketplace sales by promoting small business has created specific deals for third-party sellers.
FEB 28, 2020
eMarketer principal analyst Mark Dolliver, junior analyst Lucy Koch and forecasting analyst Eric Haggstrom discuss generational consultants, executive changes at Disney, the rising fortunes of music streaming and the role of social media influencers in politics.
SEP 5, 2019
Revenue share: Creators that use Ad Breaks get 55% of revenues from the ads shown in their content. Fan subscriptions use a somewhat complicated revenue sharing arrangement in which creators earn 70% of subscription revenues, minus taxes and fees. The remainder of the revenues goes to the mobile platform partner (if the subscriber is acquired on mobile) in year one of a subscription.
FEB 25, 2020
eMarketer principal analyst Debra Aho Williamson and junior analyst Blake Droesch recount their experiences interviewing 16 social media creators about how they approach brand partnerships, which platforms are working for them and influencers' role in the purchase process.
SEP 28, 2021
Twitter does not earn any revenues, but the third-party firms may charge transaction fees. Why add Bitcoin? The cryptocurrency is an efficient additional payment option to power its global platform.
MAR 24, 2021
Once relegated to the children’s market, virtual characters are entering the mainstream in China. Fictional as these digitally rendered avatars may be, they hold real jobs, from pop star to influencer, to even news anchor. And they’re becoming increasingly interactive and humanlike, thanks to improvements in technologies such as AI, motion capture, and virtual reality (VR). Recent advancements in augmented reality (AR), in particular, have enabled virtual avatars to step out of social media and make live appearances alongside flesh-and-blood celebrities.
NOV 20, 2020
DEC 3, 2021
Algorithms like TikTok’s For You feed and Instagram’s Shopping tab are replacing targeted ads and organic content from brands and influencers as a means of discovery on social media. The For You page and trending videos were among the top places TikTok users worldwide discovered products in the food and beverage, luxury, and automotive categories, per an August 2021 Warc survey.
FEB 21, 2021
“Why would brands spend more time and money on large-scale productions when this option exists, particularly in a world where content must be created and shifted quickly?”.
JAN 25, 2021
Of course, some of the increase in meme engagement is simply due to the fact that people have been spending more time on social media in general than they were before the pandemic. Our latest forecast shows that average daily time spent on social networks by US adults rose by 16.4% last year, to just over 1 hour, 5 minutes per day.
SEP 9, 2021
This Amazon business unit helped give rise to esports and will increasingly benefit from the growing popularity of game streams and the influencers who create them.