But it’s also because of WhatsApp’s investments into the country, including payments and ecommerce through its partnership with JioMart, as well as India’s fast-growing smartphone user base. Aside from Indonesia, the rest of the countries we track in Asia-Pacific will see minimal monthly user growth this year.

Global retail ecommerce sales will decelerate to a 16.5% growth rate in 2020. Even as consumers transitioned en masse to ecommerce during the pandemic, the drag caused by multiple recessions internationally has reduced the overall outlook.

Instagram led the way with several new shopping features, including Checkout, that make it easier for consumers to go from inspiration to purchase. There’s evidence to suggest a real uptick in adoption.

Marketers can expect to see more ecommerce integrations on TikTok, as well as more ecommerce partnerships with brands. Monetization and Ad Product Updates. Here are the key monetization and ad product updates from TikTok in Q2 2021:. Brand Lift Study and Third-Party Verification.

There is no global triopoly, but ecommerce is collectively challenging Google and Facebook. Google will claim 28.6% of the worldwide digital ad market this year, and Facebook will take 23.7%. The ecommerce heavyweights combined (Alibaba, Amazon, and JD.com) will take 15.9%. Read Next.

Instagram is bringing creators closer to the purchase process, testing features that let them directly link to shopping opportunities. TikTok has emerged as a bonafide platform for engaging with creators and incorporating them into novel campaigns.

Shop Pay adds to Facebook’s standing payment offerings, including standard credit and debit card checkout as well as PayPal checkout. Marketer Takeaway: One of the biggest roadblocks to Facebook’s and Instagram’s ecommerce ambitions is a lack of trust.

It is also worth noting that the lockdown-driven ecommerce boom of Q1 and Q2 did not generate enough new search ad revenues to offset the wider decline in search spending; although the trend likely shifted share toward the ecommerce giants and away from Google. As with overall digital, we do forecast massive rebounds for display and search in 2021.

She believes that instead of talking about consumer data’s value for marketing and ecommerce, companies can drive compelling discussions about community health and safety and begin building trust, transparency and accountability.

Reliance Jio Platforms operates ecommerce platform JioMart, as well as other services from music streaming to smartphones and payments. Facebook is likely looking to secure its position in India’s competitive and fast-growing ecommerce market, which is dominated by Amazon and Walmart-backed local player Flipkart.