Smartphones are the leading device for accessing the internet in China, and time spent will continue to increase as people spend more time gaming, following a nine-month ban on releasing new games that ended in April 2022. Like anywhere, time spent online in China is spread across activities, but Douyin in particular has a massive draw among smartphone users.

US programmatic display ad spending was up more than 10% in 2020 despite the pandemic-induced recession and will rebound this year as advertisers continue shifting budgets to flexible, measurable media.

The advertising industry has yet to crack the code on cross-screen, cross-platform video measurement. This year, buyers will experiment with new and improved measurement solutions and a multicurrency upfront.

Esports received heightened media attention during the onset of the coronavirus pandemic. While the publicity helped bring awareness to the growing industry, the pandemic will not have a significant impact on annual esports viewership or advertising revenues in the US.

In these environments, 5G will likely incentivize marketers to improve the quality and performance of their in-stream, pre-roll, and rich media advertising, especially on mobile devices. “Advertisers should be ready to address more mobile channels, more frequently,” AdColony’s Harrop said. “As data speeds increase, so will the usage of higher quality games, live video, and cloud gaming.”.

Long-time Olympics advertisers face controversy, waning viewership: Brands sponsoring the event are staying hushed to avoid upsetting domestic and international consumers.

eMarketer research analyst Hirsch Chitkara and principal analyst at Insider Intelligence Yory Wurmser discuss the new 5G iPhone 12 and whether it will be a game-changer. They then talk about living in a mobile-first world, why your next phone might come without any apps and rewarded video vs. in-app purchases.

Video subscription revenues: Revenues from recurring fees for access to video services charged either directly to consumers or via a third party; includes revenues from OTT or pay TV subscriptions; excludes revenues from advertising, pay-per-view; excludes subscription revenues from Amazon Prime.

Laura Martin, managing director at Needham & Company, joins eMarketer co-founder and Insider Intelligence chief evangelist Geoff Ramsey to discuss her outlook for ad spending, the Facebook boycotts, the importance of the gaming audience and why Netflix cannot survive unless it embraces advertising.

Of those gamers, 40% attended a live in-game concert, while 39% attended a virtual re-creation of a social/life event within a game or an in-game movie/TV show preview.

Services running on AWS servers that went offline included Disney Plus and Delta Airlines; network games like PUBG, League of Legends, and Valorant; various Amazon services like Kindle ebooks, Amazon Music, and Ring cameras; as well as Tinder, Roku, Coinbase, and Venmo, among others.

The not-so super Super Bowl ratings: The game reported about a 5.5% drop in total viewership, but it still draws one of the largest audiences on traditional TV.

On today's episode, we discuss what's next for Google Search, what it would take for advertisers to leave Facebook, regulating algorithms, how advertisers can get into gaming, restaurant robots, how to run better meetings, fun with flags, and more. Tune in to the discussion with eMarketer principal analyst Suzy Davidkhanian, analyst Blake Droesch, and director of forecasting at Insider Intelligence Oscar Orozco.

Services running on AWS servers that went offline included Disney Plus and Delta Airlines; network games like PUBG, League of Legends, and Valorant; various Amazon services like Kindle ebooks, Amazon Music, and Ring cameras; as well as Tinder, Roku, Coinbase, and Venmo, among others.

Blizzard Entertainment’s Overwatch League (OWL) prepared to play full-time home and away games before live audiences, and the NBA 2K League built a new venue to house select teams’ local markets for the first time. Their efforts would grow the overall esports fanbase and create more advertising opportunities—or so they thought.

Game companies like Roblox and Epic Games have enjoyed success attracting young users and brands looking to offer them virtual advertising experiences, but they have the advantage of being easily accessible on a variety of devices including phones and tablets.

Roblox and Discord drive gaming platform growth, especially among Gen Z users, while games like Pokémon Go and Candy Crush remain popular across generations. Looking ahead: US time spent gaming via mobile app will continue a slow but steady increase in years to come, evidencing gaming's increased popularity is more than just a pandemic phase.

Political ads have been banned on Twitter since November 2019, with a few exceptions for news publishers that meet Twitter’s exemption criteria. The game of whack-a-mole that Facebook is playing with political ads has propelled two major shifts within political advertising:.

A less global set of Olympic fans: Olympic organizers have banned foreign spectators from attending the games in Japan this summer, and there are two questions marketers should consider in response to this decision.