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  • Video
    AUG 20, 2021

    Approach attribution in the absence of the Identifier for Advertisers (IDFA). Effectively leverage first-party data in the post-iOS 14.5 world. Plus! See what the future of measurement looks like for personal finance and investing app Stash. Presenters:. Chad Greenleaf is senior vice president, client services at AppsFlyer.

  • Video
    JUN 6, 2021

    Apple’s iOS 14.5 privacy update and the absence of the Identifier for Advertisers (IDFA) is giving marketers cause to reconsider their measurement and attribution practices. And while challenging for marketers, Apple’s digital privacy shift aligns with consumer sentiment on personal data usage.

  • Report
    OCT 8, 2020

    With the anticipated changes in effect, iPhone owners will need to opt in to allowing its use of IDFA, and the pop-up requesting an opt-in must follow Apple’s suggested wording closely. Without IDFA, advertisers will have less information with which to target their ads and less visibility into the activity that results from advertising.

  • Video
    AUG 31, 2020

    Key issues facing the industry: post-IDFA (identifier for advertisers), the demise of cookies, and big tech social accountability. In-app predictions for the months ahead: 2020 presidential election, holidays and more. FEATURED GUEST. Abhay Singhal is co-founder of InMobi Group and the CEO of InMobi, a company whose mission is to power intelligent, mobile-first experiences on connected devices.

  • Report
    JAN 7, 2021

    That’s partially due to Apple delaying the implementation of changes to the Identifier for Advertisers (IDFA), which will now go into effect in early 2021. That move will make data tracking across apps more difficult, reducing mobile advertisers’ visibility into the activity that results from their advertising. The social networks also didn’t make as many of their own changes as we expected.

  • Article
    JUN 17, 2021

    Many expected this update to drastically reduce the viability of Apple’s Identifier for Advertisers (IDFA), which marketers had relied on to better target ads and measure the success of campaigns.

  • Report
    DEC 9, 2020

    If you have a touchpoint where you collect consumer data—for example, if you have an app that collects or might want to collect Apple’s Identifier for Advertisers (IDFA) in the future—test messages that explain to consumers what information you want and why. —Written by Nicole Perrin. Prediction No. 5: First-Party Data Will Reign.

  • Report
    AUG 12, 2020

    Apple has since announced more privacy-oriented changes to iOS 14, including restrictions on the Identifier for Advertisers (IDFA), Apple’s mobile advertising ID. Privacy and the California Consumer Privacy Act (CCPA). The state of California began CCPA enforcement last month, and marketers are continuing to work to come into compliance.

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