As of January 2022, 35% of people ages 12 and over in the US own a smart speaker, up just 2 percentage points from the year before. That’s following an increase of 6 percentage points year over year in 2021.
Amazon could take steps backw with security drones and robots: The release of a controversial new in-home Ring drone could negate months of efforts by the company to soften its image and improve privacy practices.
Category diversification into smart home electronics, newfound demand for home video and audio entertainment, and ongoing needs for home office gear will continue bolster the category, but ecommerce growth will slightly underperform the overall benchmark because of tough comparisons with last year. Toys and hobbies category strength will come from sporting goods, not toys.