Total retail sales include the sale of clothing and accessories for men, women, and children, household goods, furniture, cosmetics, and other consumer products made via www.liverpool.com.mx, www.suburbia.com.mx, and over the telephone.

However, spending on smaller home furnishings and decor should remain healthy as the home improvement trend continues. Holiday Retailer Performance. This holiday season favors retailers with strong brands in high-growth categories with well-tuned omnichannel offerings.

The only categories that will not rebound to pre-pandemic levels in 2021 are furniture and home furnishings and apparel and accessories. However, apparel and accessories will see 9.6% growth, driven mostly by sales of gold, silver, and jewelry.

Further, about one-third of respondents who had not yet purchased private label accessories, electronics, and footwear were open to doing so; for home furnishings, the figure was almost 46%. This signals consumers’ willingness to discover store-owned brands in a broader range of categories.

This includes digital billboards, digital street furniture, digital transit, and digital place-based displays. In interviews, advertisers and OOH executives regularly credit DOOH as being more flexible than traditional OOH when it comes to campaign planning and ad buying.

Although the pandemic has shifted these numbers slightly, 52.3% of online sales will be concentrated in three categories in 2021: computer and consumer electronics with a 20.5% share; apparel and accessories with a 19.7% share; and furniture and home furnishings with a 12.1% share.

Motor vehicle and parts dealer sales; furniture sales; electronics and appliance sales; building material and garden equipment sales; food and beverage sales; health and personal care sales; gasoline sales; clothing and clothing accessories sales; sporting goods, hobby, book and physical music sales; general merchandise sales; miscellaneous sales; nonstore sales (i.e., pure-play ecommerce platform sales

Warby Parker led this trend with the use of AR to try on glasses at home, while Ikea’s The Place App allows consumers to place virtual furniture in homes to better visualize it. Not all at-home try-ons will be tech-dependent though. Zales with Vera Wang recently launched at-home engagement ring try-on kits, requiring only a refundable $200 deposit.

Motor vehicle and parts dealer sales; furniture sales; electronics and appliance sales; building material and garden equipment sales; food and beverage sales; health and personal care sales; gasoline sales; clothing and clothing accessories sales; sporting goods, hobby, book, and physical music sales; general merchandise sales; miscellaneous sales; nonstore sales (i.e., pure-play ecommerce platform sales

AR has become an important tool for a few subsegments of retail, such as cosmetics, furniture, and some apparel. An ARtillery Intelligence and Thrive Analytics survey of 7,000 US adults in January 2021 found that the use of furniture or car visualization among AR users jumped from 25% in 2019 to 35% in 2020 (although it dropped to 34% in 2021).

II: Why do you think consumers’ relationship with second-hand items has evolved differently within the fashion versus furniture reCommerce space. RF: Hand-me-downs have always happened with babies or toys or even clothes when you’re an adult. With furniture it’s different—you have a finite amount of furniture and don’t need multiple sofas.

As early pandemic demand for home furnishings wanes, Wayfair is struggling to maintain traffic levels, showing double-digit declines over both 1-year and 2-year time horizons. While many department stores saw rebounding interest in 2021, Kohl’s saw its traffic slip yet again. Other holiday winners included Away, On Running, and Shein.

Some items—such as consumer electronics, entertainment, toys, furniture, and other household items—even became more important to many shoppers during the year. After the surge in 2020, when growth was accelerated by many consumers’ need to buy online for the first time, the number of digital buyers worldwide is projected to climb just 4.6% in 2021.

In 2021, the largest category will be auto and auto parts, as it is in many countries, but the fastest growing will be furniture and home furnishings. Last year, sales in every product category declined, except for food and beverage and office equipment and supplies.