JAN 15, 2021
APR 15, 2021
Our forecasting methodology is based on the analysis of more than 500 data points from 78 sources, including research firms and regulatory agencies, sales projections, historical trends, company-specific data, and demographic and socioeconomic factors.
NOV 17, 2020
The spending transition away from brick-and-mortar toward ecommerce in new and unexpected categories is also forecast to be a long-term trend. Read Next.
JUN 10, 2020
However, it will reverse that trend in 2020 thanks to its resilience during the lockdown and its ability to supply China’s buyers with the full suite of essential supplies they were seeking.
MAR 27, 2019
Our forecasting methodology is based on the analysis of more than 450 survey and traffic metrics from 78 sources, including research firms and regulatory agencies, sales projections, historical trends, company-specific data and demographic and socioeconomic factors.
DEC 9, 2020
(Another is privacy legislation, covered in our next trend.). This won’t be easy, though. Apart from interparty battles, we’ve already seen postelection infighting among Democrats about how broadly ambitious the government should be.
MAY 7, 2020
March 2020 research from the American Association of Advertising Agencies (4A’s) found food and household supplies at the top of most shopping lists, with personal care and healthcare products rounding out the top four. All signs point to grocery as a genuinely growing category of consumer spending, since eating out is down.
APR 20, 2020
Read on for more about the major trends affecting OOH spending in the current environment. Why OOH Ad Spending Will Fall. Social distancing efforts and shelter-in-place orders pose unique difficulties for OOH advertising. Simply put, people are staying home, and that means they’re not seeing outdoor ads.
JUN 25, 2020
Other research shows that the preference for car travel may become a long-term trend. In the eighth wave of The Harris Poll’s COVID-19 survey, 59% of US adults said that they would use a car to travel long distance instead of flying once the pandemic ends.
JAN 30, 2020
Healthcare. Industrial supplies. Manufacturing. Oil. However, other sources noted that, in recent years, there has been a shift as more high-consideration and high-lifetime value B2C brands are tapping into LinkedIn’s network to reach an audience of professionals for their consumer offerings. Some of the B2C industries using LinkedIn include:. Automotive.
MAR 28, 2019
Our forecasting methodology for China digital ad spending is based upon analysis of 2,295 metrics from 58 sources—including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; consumer media consumption trends; consumer device usage trends
MAR 18, 2020
Even as brands take steps to avoid inadvertently inserting themselves into the political conversation, a parallel but opposite trend is emerging: Growing numbers of commercial brands are aligning themselves with social and political issues in order to connect more closely with their audiences.