S&P Global Market Intelligence. The Trade Desk. TiVo. Variety.

Social network user numbers are still rising in the US, UK, and Canada—albeit slowly. This is to be expected as the social media market matures. But the user makeup of the main platforms is changing, and there’s more competition.

S&P Global. TiVo. TVREV.

/Deloitte survey, 74% of worldwide at-home AR users had used AR to communicate, and 52% had done so for media/entertainment. According to an October 2021 survey by Wool & Water, 47% of US shoppers had used an AR filter on social media in the past 30 days. “The mass-scale behavior already exists,” said Carolina Arguelles Navas, head of global AR product strategy and product marketing at Snap.

Curated by eMarketer, this special collection of interviews will help you understand how consumer packaged goods (CPG) marketers’ digital ad spend and commerce strategies have evolved due to market challenges, including waning loyalty, rising prices, and stocking issues.

The closure of an ad-free YouTube app is a reminder of ad blockers’ prominence: Digital advertising efforts are at odds with the experience most internet users want.

The company formerly known as Facebook will face its toughest challenges ever, while viral commerce will take center stage, TikTok-style short videos will evolve, and social audio will fade away.

Spurred by changes in mobile advertising, developers will integrate more commerce features into apps in 2022. They’ll add more AR, visual search capabilities, QR codes, and carbon footprint metrics to attract and keep users.

The pandemic decimated the economy, the job market, and consumer confidence, but it seems to have done little to quash a bonanza in digital ad spending.

With US digital ad spend projected to increase nearly 15% this year, brand partnerships can be a valuable component of the marketing mix. Transformational partnerships, in particular, power growth opportunities with many distinctive benefits.

The news: Companies including Airbnb, Uniqlo, Netflix, and Shell all continue to debate the pros and cons of operating in Russia after its invasion of Ukraine prompted global rebuke that has made the country a commercial outcast. The big takeaway: Russia isn’t a huge market, but it’s not a small one, either.

Ad-supported video is the new streaming gold rush: Disney, HBO, Discovery, and even Netflix have toyed with or launched ad-based viewing channels

The pandemic sparked greater global awareness of environmental issues and a renewed commitment to finding solutions. Climate change ranked as the top personal concern of Gen Z adults worldwide, ahead of both unemployment and disease prevention (amid a global pandemic), per Deloitte in February 2021.

New data collection strategies emerge from Apple’s privacy update: Advertisers and publishers are turning to ecommerce, direct mail, and other means to enhance their first-party information, our recent report finds.

Amazon dominates retail media ad spend. The company will drive an incredible 77.7% of US retail media digital ad spend this year. With 41.0% of the country’s ecommerce sales, the highest traffic, and the most mature capabilities among retail media ad platforms, Amazon rules this roost, and that should come as no surprise.

International Association of Amusement Parks and Attractions. Motion Picture Association. Themed Entertainment Association.

Worldwide, core Facebook still accounts for most of Facebook’s total revenues, though it’s still losing share to Instagram. This year, core Facebook will account for 59.4% of total company net worldwide revenues, falling to 51.7% in 2023.

Meta’s lawsuits, settlements, and consumer sentiment are a mounting problem: The company can’t acquire its way out of this one.