eMarketer principal analyst Mark Dolliver, junior analyst Lucy Koch and vice president of research Jennifer Pearson discuss the media diets of kids and teens in quarantine. They then talk about how older individuals and women are disproportionately affected by COVID-19, the video streaming platforms with the best kids content and more.

For brands looking to reach Gen Z, figuring out how to use TikTok now is a smart move. “For the brands that are targeting the Gen Z audience, we need to be where they are, and I think there's no doubt that they will be on TikTok,” said Alysha Yuille, vice president of content at media agency Carat USA.

eMarketer vice president of research Jennifer Pearson unpacks a new study from Common Sense Media on screen use among teenagers and adults. How does screen time affect sleep? How do teens and their parents perceive their own, and each other’s, level of smartphone use? And how does the study compare with other research on this subject?