Chart
| JAN 3, 2022
Article
| APR 8, 2022
Smartphone is by far the most popular device for gaming, allowing advertisers to reach casual gamers who may not be inclined to pay for ad-free platforms. Last year, overall mobile gaming revenues saw a 34% increase, which shows gaming apps performed well despite Apple's Identifiers for Advertisers (IDFA) changes, as platforms leveraged their own in-app data tools to target ads effectively.
Forecasts
| MAR 15, 2022
Chart
| APR 28, 2022
Chart
| APR 13, 2022
Chart
| APR 13, 2022
Forecasts
| MAR 15, 2022
Forecasts
| APR 29, 2022
Audio
| NOV 19, 2021
On today's episode, we discuss whether the metaverse is even a good idea, what comes after primetime advertising, how powerful gaming influencers are, what everyone is doing on their second screens while watching TV, dislike buttons getting the thumbs down, the best "working from somewhere" tips, a little-known secret about the Statue of Liberty, and more. Tune in to the discussion with eMarketer senior forecasting analyst Peter Vahle and principal analysts at Insider Intelligence Suzy Davidkhanian and Paul Verna.
Article
| NOV 18, 2021
Activision Blizzard faces calls from fans, shareholders, and industry figures for its CEO to resign: Widespread backlash against the gaming company suggests that consumers are paying more attention to corporate social responsibility and ethics.
Audio
| NOV 11, 2021
On today's episode, we discuss Spotify's Q3 earnings, the company's growing ad business, and the viability of video podcasts. We then talk about Amazon building a new music-centric live audio app and who is winning the gaming platform war. Tune in to the discussion with eMarketer senior forecasting analyst at Insider Intelligence Peter Vahle.
Chart
| MAR 23, 2022
Chart
| MAR 23, 2022
Chart
| MAR 23, 2022
Chart
| MAR 23, 2022
Report
| MAR 17, 2021
Digital gaming and viewership of gaming video content (GVC) has become more popular amid the pandemic. In 2021, some of this activity will see modest growth, while interest in other forms of gaming will taper off.
Chart
| DEC 7, 2021
Chart
| DEC 7, 2021
Article
| NOV 4, 2021
Riot Games’ launch of its animated series “Arcane” shows the importance of meeting fans where they are: The developer’s Netflix-exclusive show will be promoted across all of its video games and will premiere live on Twitch.
Chart
| FEB 23, 2022
Chart
| FEB 23, 2022
Article
| OCT 26, 2021
Chart
| NOV 24, 2021
Report
| FEB 26, 2021
The pandemic led to many upward revisions of our UK digital user forecasts. Some changes (podcast listeners) will be permanent, while others will be temporary (digital gamers). Our social network user numbers, meanwhile, didn’t change much at all.
Article
| OCT 19, 2021
This year, a resounding 2.96 billion people worldwide will play digital games, whether via console, computer, or mobile device.