The share of consumers using mobile devices for retail purchases is lower in France and Germany than in several other nations in Western Europe. Yet together, the two countries will account for over $45 billion in mobile sales in 2018.
Influencer marketing is mainstream, but the way in which marketers work with influencers varies from country to country. Here are the platforms, paths to purchase and regulations for 13 key countries and regions.
eMarketer’s updated estimates for programmatic ad spending in France reveal a rapidly maturing market. In 2018, 78.5% of all outlays on digital display ads will be programmatic; that share will climb to 81.5% in 2019.