These shifts, combined with consumer wariness, prevented shoppers from returning to brick-and-mortar stores at the same rates as before, with foot traffic remaining depressed.

Smart mirrors, touchscreen wall displays and an augmented reality (AR) foot comparison chart are some of its digital efforts to drive traffic to physical retail locations. “We’re integrating [the stores] with data and technology,” Margolis said. “We’ve revamped our omnichannel approach and created new floor plans that are designed for social distancing.