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  • Article
     | 
    OCT 18, 2020

    For example, NBCUniversal can advertise its film and TV productions through its streaming platform, Peacock, instead of spending digital ad dollars to market them elsewhere.

  • Report
     | 
    AUG 1, 2019

    US media and entertainment companies are increasing their digital ad spend at a greater rate than other verticals due to competition among digital video and gaming platforms as well as surging revenues in the music and film industries. Media digital video ad spend will increase 22.9% this year and entertainment video ad spend will increase 23.5%.

  • Report
     | 
    OCT 15, 2019

    But an even greater number (74.2%) had used a subscription video-on-demand (SVOD) service such as Netflix or Amazon Prime Video to watch films, shows or other video content. The US is one of the few countries where SVOD adoption is substantially greater than the use of TV channels’ own catch-up offerings.

  • Report
     | 
    OCT 15, 2019

    Crucially, the share watching TV or films via subscription video-on-demand (SVOD) services like Netflix was even larger, at 57.1%. In total, nearly 86% of respondents in Turkey had streamed TV, film or other video content in the prior month, GlobalWebIndex reported.

  • Report
     | 
    MAY 28, 2020

    Films intended for theaters are getting shuffled to streaming services. Major theatrical releases are being delayed. TV networks are entering fall without the pilots they planned on. Streaming services are without crucial original series. It’s unclear how long the production of shows and movies will remain shuttered.

  • Article
     | 
    MAY 10, 2019

    And even the most compelling film and TV content can’t grab the full attention of nearly half of US adults, according to a March 2019 report from CivicScience. Forty-eight percent of adults in the US engage with a second screen (smartphone, tablet or laptop) while watching their favorite shows and movies on TV, compared with 38% who do not.

  • Report
     | 
    OCT 15, 2019

    Nearly 63% of internet users had watched shows through TV broadcasters’ catch-up or on-demand offerings, and a similar share (63.9%) had watched TV or films via subscription video-on-demand (SVOD) services such as Netflix or CatchPlay. Affluence is strongly correlated with smart TV ownership in Indonesia.

  • Report
     | 
    OCT 15, 2019

    But that was double the share (44.0%) who had accessed TV shows, films or other content from subscription video-on-demand (SVOD) providers, such as Netflix and Amazon Prime Video. Video streaming was most common among adults ages 25 to 44. As of H1 2019, just 37.6% of respondents had invested in a smart TV. Admittedly, ownership was substantially higher in the most affluent homes.

  • Report
     | 
    OCT 15, 2019

    The share of UK respondents viewing TV, films or other video content via subscription video-on-demand (SVOD) services such as Netflix was also among the highest recorded globally, at 69.8%. Younger people were also in the lead in this area; 90.6% of internet users ages 16 to 24 had watched SVOD in the previous month vs. the 42.7% of respondents ages 55 to 64 who had done the same.

  • Report
     | 
    OCT 15, 2019

    Usage of subscription video-on-demand (SVOD) services such as Netflix grew from less than 27% in H1 2018 to 39.3% in H1 2019—signaling a growing willingness to pay for TV and film content. Two-thirds (66.4%) of internet users had also used broadcasters’ own services to watch TV shows via catch-up. Overall, 83.5% of those polled had streamed video content of some kind in the prior month.

  • Report
     | 
    OCT 15, 2019

    Digital entertainment, including TV, films and audio, isn’t reaching a large majority of Japan’s internet users. Just over 90% of internet users ages 16 to 64 had watched live TV in the month prior to polling in H1 2019, and more than two-thirds had viewed TV shows recorded at the time of broadcast. Yet—as with feature phones—these habits represent relatively old technologies.

  • Report
     | 
    OCT 15, 2019

    Nearly two-thirds of survey respondents had used TV broadcasters’ catch-up or on-demand services in the prior month, and 61.3% had watched TV programs, films or other video content from subscription services such as Netflix. Social networking is a priority for many internet users in the UAE; 84.7% of those polled in H1 2019 had visited social media sites or apps in the prior month.

  • Report
     | 
    OCT 15, 2019

    Yet fewer than 36% said they had watched TV, film or other video content via a subscription video-on-demand (SVOD) service such as Netflix. This share appears small in a country where twice as many respondents (71.8%) had streamed video of some kind during the same period.

  • Report
     | 
    OCT 15, 2019

    In H1 2019, 56.2% of internet users polled had used SVOD to watch TV programs, films and other video content in the previous month. The proliferation of time-shifted and digital viewing options has helped to drive uptake of video-on-demand (VOD) to 86.3% of internet users, GlobalWebIndex found. Respondents spent a daily average of 1:02 with online TV/streaming options.

  • Report
     | 
    OCT 15, 2019

    Among younger internet users, ages 16 to 34, more than 83% had accessed TV or films via SVOD in the prior month. Penetration was also above 76% in the top 25% of households, ranked by income. In total, 69.4% of internet users polled in Spain had streamed some form of video from digital platforms in the previous month.

  • Report
     | 
    OCT 15, 2019

    Notably, the proportion of internet users saying they had watched films or TV shows via subscription video-on-demand (SVOD) services such as Netflix climbed to 86.9% —within 1 percentage point of the share watching live broadcast TV. But that likely reflects the urban and younger skew of the survey population (see note below).

  • Article
     | 
    SEP 30, 2020

    We worked with our content creators to film the campaign from their homes. It took some back and forth, like “Show us your backdrop. Can you add more lighting? We sent you a mic—wait, that mic doesn’t work. I’ll give it a go again.”. There were definitely a lot of hurdles, but at the end of the day, we spent a lot less time stressing over a video than we would have over a two-day shoot.

  • Video
     | 
    SEP 30, 2019

    An estimate by the US Chamber of Commerce’s Global Innovation Policy Center estimated that US film and TV companies lose between $29 billion and $71 billion to piracy each year. Q: What is the average time spent on different screens and environments?

  • Chart
     | 
    JAN 15, 2021
  • Chart
     | 
    AUG 18, 2020
  • Article
     | 
    DEC 14, 2020

    For example, while captioning is required by law for TV programming and films, most online videos—including those on YouTube—aren’t subject to the same regulation. Instead, these and other videos on social media come with machine-generated captions using speech-recognition software, with spotty and unreliable results. Top brands step up. Now, some marketers are seeking better options.

  • Report
     | 
    FEB 19, 2020

    From mother and baby retailer Mothercare to music and film retailer HMV, the holiday boost that they’ve come to rely on has failed to materialize. Digital Takes the Slack. As already alluded to earlier in this report, UK consumers took a wait-and-see approach to the 2019 holiday shopping season.

  • Report
     | 
    MAY 30, 2019

    Engagement with TV and films delivered online also showed major leaps in Germany’s 12-to-19-year-old cohort between 2016 and 2018, according to the JIM-Studie. Penetration of Prime Video more than tripled in two years, from 7% to 22%; Netflix posted a similar increase (16% vs. 47%).

  • Report
     | 
    MAY 15, 2019

    The company has not revealed pricing or other details, but said its service will leverage its entertainment assets, including HBO and the Warner Bros. and Turner film libraries. What’s not clear is how AT&T will differentiate the new service from HBO Now, which has been operating as a standalone SVOD since 2014 and had at least 5 million US subscribers as of February 2018.

  • Article
     | 
    FEB 4, 2020

    Rental and business rates were cited as extenuating factors in both, but it’s hard to imagine there hasn’t been added pressure from digital alternatives—particularly regarding HMV’s business, which is largely physical music and film sales. Despite this, most UK retail sales occur in physical stores—around three-quarters, based on our 2020 estimates.

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