Apple Watch users will represent 46.2% of US smartwatch users. IDC estimated that, globally, Apple had a 34.1% share of wearables shipments in 2020, including hearables, smartwatches, wristbands, smart glasses, and clothing—but not augmented or virtual reality (AR/VR) devices. In Q3 2021, that figure dipped to a still strong 28.8%.

Social media platforms such as TikTok, Facebook, and Instagram are at an inflection point where going after the youngest users may no longer be tenable.

Samsung’s Tizen and Google Wear OS also are major operating systems for watches, but together, they account for fewer smartwatches than Apple produces. Google never seemed to fully focus on the smartwatch category, though that could change with Google’s November purchase of Fitbit, for which it outbid Facebook. Google seems ready to challenge Apple more directly in the wearables market.

Advertising on Facebook has become more challenging due to Apple’s AppTrackingTransparency framework in iOS 14.5. Here’s how advertisers are adapting their strategies in the post-IDFA reality.

YouTube is a widely popular venue for consumers to engage with creators and shop for products. 68% of consumers who watch influencer videos on YouTube could recall the name of a specific brand featured in such a video, per a December 2021 Hub Research survey.

“Through platforms like Twitter and Facebook, we’re able to capture the audiences who watch our video content and retarget them with lower-funnel messaging.”. While soundless ad units have proliferated for brand-building in social feeds, sound-on ads are a feature TikTok has been touting to brands in Canada since its Toronto office opening in October 2019.

Facebook, now Meta, has pushed the idea of the metaverse into the mainstream. Investment into the still-novel concept, which has seen resources poured into augmented reality and virtual reality devices, is driving the top five tech trends for the year ahead.

Since Facebook rebranded itself as Meta, mobile apps have been scrambling to stake a claim in the metaverse—on paper at least. In November, the month after the rebrand, 29 apps worldwide added “metaverse” to their name or description, more than double the number in October. This trend hasn’t wavered: In the three months since Meta emerged, 86 more apps have featured the buzzword in their name or description.

That familiarity among its users, combined with the fact that 82% of social network users said they watch YouTube, likely contributed to its third-place showing. Platforms such as Pinterest, Snapchat, and TikTok are also building social commerce tools but don’t yet have the breadth and depth of offerings compared with Facebook or Instagram.

Watch this webinar and learn:. Data-informed tips for driving ad performance and purchase rate on Facebook. How to incorporate Instagram Reels into your ad campaigns. Why using AI and machine learning can drive revenue and win customers for life. Presenters:. Jason Horowitz is SVP, US marketing and global head of media and digital at Mattel.

More than three-quarters of internet users in Latin America, or 337.3 million people across the region, will watch digital video at least once per month this year, according to our forecast. The ability to reach highly engaged audiences at scale on platforms like YouTube, Facebook, Instagram, and TikTok will continue to attract advertisers’ attention and ad dollars.

TikTok is the fastest-growing social platform amid slow overall social network user gains in the UK. Facebook remains the dominant force, but as its user base ages, its grip will begin to slip.

Nearly 400 million people in Latin America will use social networks in 2022. Facebook remains the region's biggest platform, but it will experience its slowest user growth on record this year as TikTok and Instagram make gains.

On today's episode, we discuss how prepared measurement and syndication vendors are for the removal of third-party cookies and device IDs, what options advertisers have to maintain measurement and addressability, and some best practices and recommendations for both sides of the supply chain that will help them seamlessly transition to a privacy-centric future. We then talk about how connected TV (CTV) giants are holding onto new customers, YouTube's CTV ads that can move over to your smartphone, and where people prefer to watch movies. Tune in to the discussion with senior vice president of product and general manager of customer experience at Neustar Steve Silvers and eMarketer principal analyst at Insider Intelligence Paul Verna.

Although mobile video ad spending and viewer numbers are surging, most streaming still happens through TVs. Mobile video consumption and ad spending figures are heavily influenced by out-stream ads that appear within users’ feeds on Facebook, Instagram, Snapchat and Twitter. YouTube also gets much of its traffic from mobile.

Yet more established social media networks are seeing rising advertising investment too. 87% of respondents said they plan to increase spend on Facebook in 2022, and 73% said they will invest more on Instagram ads. As consumer journeys become more complex, brands need to meet shoppers whenever and wherever they are.

Facebook Gaming reached 3.59 billion hours watched in 2020, up 166% YoY. It also garnered 388 million hours watched in December 2020, a record month for the platform. Separately, YouTube announced that watch time from video game livestreams exceeded 10 billion hours in 2020. Where Are Consumers Watching Livestreams?

Watch this webinar and learn how to:. Key best practices for festive holiday campaigns on Facebook, Instagram, Pinterest, and Snapchat. What to optimize and automate. Why and how to test creatives—and start 2021 strong. Presenters. Rich Lawrence is vice president, US, West at Smartly.io. Rich leads talented teams of Smartlies in SF and LA to make marketers' lives easier.

Meta, formerly known as Facebook, also held a post-game virtual concert featuring The Foo Fighters that was underwhelming and riddled with issues. These issues prompted comparisons to 2000’s “Dot-Com Bowl.”.

For so long, social network advertising has been all about Facebook. But this year, Instagram will overtake Facebook in ad spending for the first time, as marketers look to engage users across age cohorts. Video is still a driving force for digital ad spending, but the connected TV (CTV) opportunity remains unclear.

The number of sub OTT video service users is now akin to the number of YouTube viewers, Facebook users, and total worldwide ecommerce shoppers. Very few digital services or activities draw in multibillions of users, but Netflix, Disney+, Amazon Prime Video, and a multitude of others have put the sub OTT industry at that level.

Watch the webinar to learn:. How to make a clear connection between consumer-level ad exposure and sales. How to identify and understand consumer-level behavior within walled gardens, such as Facebook, Amazon, Instagram, Pinterest and others. How to make well-informed allocation decisions about media, audience and creative. PRESENTERS. John Marsan is a senior principal solutions engineer at Neustar.

Continuing another trend that emerged last year, Canada’s internet users were more likely to be active on social media than to watch live TV in H1 2020. Fully 84.2% of those polled had visited social platforms in the prior month—including nearly 79% of the oldest cohort.