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298 Results
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Article
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    Publication Date: 5/12/2017
    Topics: Smartphones
    Geographies: United Kingdom
    Context: iPhone sales may have suffered globally in the first quarter, but consumers in Great Britain continued to shell out for the California-based company’s flagship product line.
    Publication Date: 5/11/2017
    Topics: Social Media Users; Mobile Messaging
    Geographies: Worldwide
    Context: Posting its first quarterly earnings since going public, Snap Inc. reported that its daily active user base grew to 166 million in Q1. That’s an increase of 36% over year-ago levels but only a 5% gain from the previous quarter.
    Publication Date: 5/10/2017
    Topics: B2B Marketing; Big Data; Marketing Technology
    Geographies: United States
    Context: With more data about their target audience and a maturing marketing technology stack in place, it’s more possible than ever before for B2B companies to deliver custom communications for both an individual buyer and specific accounts. But executing these strategies is rarely simple.
    Publication Date: 5/10/2017
    Geographies: France
    Industries: Digital Banking
    Context: The majority of France's internet users will bank online in 2017, according to eMarketer's first-ever forecast of digital banking in the country. But relatively few will do so using a mobile phone compared with the likes of the US.
    Publication Date: 5/5/2017
    Topics: Cross-Border Ecommerce
    Geographies: Germany
    Context: While far from ubiquitous, cross-border ecommerce penetration among digital buyers in Germany is on the rise. More than a third of internet users who make at least one retail purchase digitally in 2017 will buy products from outside the country, according to eMarketer’s first estimate of cross-border shopping behavior among Germany’s internet users.
    Publication Date: 5/4/2017
    Topics: Digital Display Ad Spending; Viewability
    Geographies: United Kingdom
    Context: The UK’s already lower-than-average digital display ad viewability rate sank further in the first quarter, and mobile advertising is partly to blame, according to ad measurement firm Meetrics.
    Publication Date: 5/4/2017
    Topics: Mcommerce; Mobile Devices; Payment Methods
    Geographies: Germany
    Context: Buying online with a mobile device and using a phone to pay for goods and services at a physical point of sale have been slow to catch on in Germany, where cash remains king for most forms of purchasing. But both are growing as consumers acclimatize to digital buying and payment options.
    Publication Date: 5/2/2017
    Topics: Digital Display Ad Spending; Programmatic Ad Spending
    Geographies: Asia-Pacific
    Context: Ad technology firm Innity operates offices across nine countries in Southeast Asia and Greater China. Shuba Krishnan, Innity’s director of business development, spoke with eMarketer’s David Green about the region’s surging demand for content marketing, efforts to improve transparency and how performance failures have damaged confidence in open exchanges.
    Publication Date: 5/1/2017
    Topics: Digital Shoppers & Buyers
    Geographies: Russia
    Context: A recent survey found 70% of digital buyers in Russia ages 18 to 64 who own a smartphone said their most recent digital purchase was conducted with a desktop or laptop, while only 22% bought via smartphone.
    Publication Date: 4/28/2017
    Topics: Internet Users; Mobile Users
    Geographies: Worldwide
    Context: This year, 47% of the world’s population will use the internet regularly, according to eMarketer’s latest estimates. Mobile phones will play a large part in access, with nearly four in five internet users worldwide going online via mobile.
    Publication Date: 4/27/2017
    Topics: Digital Privacy & Security; Personalization
    Geographies: United Kingdom
    Demographics: Parents
    Context: Marketers seeking UK mothers online might want to think again when considering personalized or retargeted ads. A recent poll of UK users of online parent site Mumsnet showed respondents had little love for being pursued so directly.
    Publication Date: 4/26/2017
    Topics: Digital Video; Video-on-Demand (VOD); Connected TVs
    Geographies: Germany
    Context: After a slow start, digital video viewership is picking up speed in Germany. And linear TV—still the country's most popular video viewing activity—may soon begin to feel the effect.
    Publication Date: 4/25/2017
    Topics: Mobile Messaging; Social Media Usage
    Geographies: Spain
    Context: Over 40% of users ages 16 to 65 in Spain said their WhatsApp usage increased, according to a new survey.
    Publication Date: 4/21/2017
    Topics: Retail Ecommerce Sales
    Geographies: Spain
    Context: Over 30% of ecommerce executives in the country said they expect retail ecommerce sales to grow more than 30% this year vs. 2016’s figures.
    Publication Date: 4/18/2017
    Topics: Social Media Usage
    Geographies: Spain
    Context: A survey found that nine out of 10 of internet users in Spain said they used social media at least “occasionally” to search for employment.
    Publication Date: 4/18/2017
    Topics: Artificial Intelligence (AI)
    Geographies: United Kingdom
    Industries: Healthcare & Pharma
    Context: Artificial intelligence and robotic technologies could be the future of healthcare. But convincing people in the UK that that’s a good thing will take a great deal of effort.
    Publication Date: 4/10/2017
    Topics: Brand Marketing; Digital Advertising
    Geographies: Germany
    Industries: Marketing Management Trends
    Context: Nearly two-thirds of digital marketing decision-makers say advertisers in the country will cut allocations to Google and shift digital budgets elsewhere.
    Publication Date: 4/5/2017
    Topics: Mobile Advertising; Big Data; Artificial Intelligence (AI)
    Geographies: China
    Context: Yoav Oz, co-founder of Spotad, which touts itself as the first Western demand-side platform (DSP) to enter China, talks about setting up in the country.
    Publication Date: 4/4/2017
    Topics: Social Media Marketing; Cross-Border Ecommerce
    Geographies: United Kingdom
    Context: WeChat is looking to bulk up the number of products from British brands available to users of its platform to purchase digitally. That’s despite little evidence that consumers in China—WeChat’s largest market by far—have much interest in brands born in the UK.
    Publication Date: 3/31/2017
    Topics: Newspapers
    Geographies: France
    Industries: Politics & Campaigns
    Context: According to a new survey, 40% of internet users in France ages 21 to 35 say the internet is their primary channel for news content, and another 15% cite social channels.
    Publication Date: 3/29/2017
    Topics: Shipping & Delivery
    Geographies: Germany
    Context: Once interactive lockers are set up, click-and-collect shoppers can pick up online orders, groceries, rental car keys and even laundry.
    Publication Date: 3/29/2017
    Topics: Ad Blocking
    Geographies: Spain
    Context: Internationally popular sites, led by Amazon.es, are losing the most revenues from ad blocking in Spain, according to AdBack.
    Publication Date: 3/28/2017
    Topics: Ad Blocking
    Geographies: United Kingdom
    Context: The Daily Mail loses more money to ad blocking annually than any other site in the UK. It leads a list of sites devoted largely to things guys like.
    Publication Date: 3/27/2017
    Topics: Ad Blocking
    Geographies: France
    Context: Amazon’s site in France could be losing up to $5.5 million annually to ad blocking, according to estimates from Paris-based ad blocking analytics tool provider AdBack. Amazon is at the top of a varied list of sites in that country feeling the effects of internet users’ efforts to declutter their online experiences.
    Publication Date: 3/21/2017
    Topics: Brand Marketing; Digital Media Buying
    Geographies: United Kingdom
    Context: Some of the UK’s biggest brands have been the latest advertisers to back away from Google and its platforms due to worries about the content near which their messages appear. In response, Google is promising to “raise the bar” on its efforts to ensure advertisers’ brands are safe.
    Publication Date: 3/16/2017
    Topics: Digital Ad Spending; Mobile Ad Spending
    Geographies: Germany
    Context: eMarketer estimates mobile ad spending in Germany will reach €3.16 billion ($3.50 billion) this year, representing more than half (57.2%) of the country’s digital ad outlays for the first time.
    Publication Date: 3/14/2017
    Topics: Video-on-Demand (VOD)
    Geographies: Worldwide
    Context: A survey of TV industry professionals around the world found widespread agreement that sports and other live programming is a key way for video-on-demand services to stand out.
    Publication Date: 3/14/2017
    Geographies: United Kingdom
    Industries: Travel
    Context: UK consumers will cut back on eating and drinking out before sacrificing on leisure travel, according to recent research that examined attitudes about discretionary spending.
    Publication Date: 3/14/2017
    Topics: Big Data
    Geographies: United States
    Context: Scott Meyer and Todd Ruback of compliance services company Evidon discuss what marketers doing business in the EU need to know about new data protection rules.
    Publication Date: 3/13/2017
    Geographies: United Kingdom
    Industries: Broadband
    Context: UK telecommunications giant BT's Openreach unit will become a separate company following complaints that the relationship hampers telecom competition.
    Publication Date: 3/7/2017
    Topics: Video-on-Demand (VOD)
    Geographies: Netherlands
    Context: The most popular video-on-demand services in the Netherlands—YouTube, NPO Gemist and Netflix—continue to strengthen their lead over competitors.
    Publication Date: 3/3/2017
    Topics: Sharing Economy
    Geographies: Worldwide
    Context: As Lyft looks to raise more money, its biggest competitor, Uber, struggles with its leadership and brand image.
    Publication Date: 3/3/2017
    Geographies: Japan
    Industries: Financial Services
    Context: After laboring for years under strict government regulations, the financial tech sector in Japan is set to expand. And companies like ecommerce firm Rakuten are investing in startups, with an eye to growing revenues.
    Publication Date: 3/3/2017
    Topics: TV Ad Spending
    Geographies: Italy
    Context: TV advertising in Italy increased more than 5% last year despite a slowdown in investment during H2 2016, bettering most other media.
    Publication Date: 3/2/2017
    Topics: Cross-Border Ecommerce
    Geographies: United Kingdom
    Context: The share of UK retail ecommerce deliveries to international consumers rose noticeably in January, a result attributed to favorable exchange rates.
    Publication Date: 3/1/2017
    Topics: Smartphones
    Geographies: Finland; Worldwide
    Context: Nokia’s classic 3310 handset will hit stores again in Q2 2017, along with three new smartphones.
    Publication Date: 2/28/2017
    Topics: Mcommerce
    Geographies: France
    Context: Mobile commerce will contribute more than a quarter of retail ecommerce sales in France this year, eMarketer estimates.
    Publication Date: 2/28/2017
    Topics: Sharing Economy
    Geographies: Spain
    Context: Airbnb’s boom times in Spain may be about to end as Barcelona has rejected the company’s latest effort to calm concerns about its effect on the city’s housing market.
    Publication Date: 2/23/2017
    Topics: Personalization
    Geographies: Worldwide
    Context: Most senior marketers worldwide are planning or implementing a personalization strategy. Challenges abound, but success means exceeding revenue goals.
    Publication Date: 2/23/2017
    Topics: Retail Ecommerce Sales
    Geographies: United Kingdom
    Context: UK ecommerce sales rose 12% year over year in January, helped by the highest average spending seen in that month since 2010. But growth has slowed since last year.
    Publication Date: 2/20/2017
    Topics: Mcommerce
    Geographies: Germany
    Context: eMarketer estimates retail mcommerce sales in Germany will reach $23.53 billion in 2017, and climb to $32.04 billion by 2020.
    Publication Date: 2/17/2017
    Topics: Digital Shoppers & Buyers
    Geographies: United Kingdom
    Industries: Apparel & Accessories
    Context: Amazon is reported to be prepping its own fashion labels for the UK market—a receptive audience for buying clothes online.
    Publication Date: 2/17/2017
    Topics: Social Media Usage
    Geographies: France
    Demographics: Females; Males; Millennials
    Context: Young women in France use a broader array of social networks than men.
    Publication Date: 2/17/2017
    Topics: Brand Marketing; Programmatic Advertising
    Geographies: United Kingdom
    Context: A recent investigation by The Times of London found that some iconic UK brands were inadvertently funding terrorists when their ads appeared on extremist sites by way of programmatic ad serving methods. The reaction of some was to pull programmatic activities altogether, but it’s not all programmatic’s fault.
    Publication Date: 2/14/2017
    Topics: Digital Shoppers & Buyers
    Geographies: France
    Context: Digital buyers in France often deliberate for hours before purchasing most fashion items, a recent study found. By comparison, average purchase times for clothes and shoes were much, much shorter among internet users in Germany.
    Publication Date: 2/10/2017
    Topics: Mcommerce
    Geographies: United Kingdom
    Industries: Retail
    Context: John Lewis may have more than 150 years of retailing history to its name, but the UK department store is still learning lots of lessons about mobile commerce.
    Publication Date: 2/8/2017
    Topics: Internet Access Devices
    Geographies: United Kingdom
    Demographics: Children; Parents
    Context: Surveys suggest that parents around the world, including in the UK, are doing little to curb kids’ internet activity. This does not come without repercussions, according to the organizers of this week’s Safer Internet Day.
    Publication Date: 2/7/2017
    Topics: Payment Methods
    Geographies: Germany
    Context: The deal links Swedish and German digital payments providers.
    Publication Date: 2/6/2017
    Topics: Social Media Usage
    Geographies: Italy
    Context: More than half of Italy’s population used social networks in 2016, a recent survey found. Facebook is the top social network, but other platforms showed growth.
    Publication Date: 2/3/2017
    Topics: Video Games
    Geographies: China
    Context: Revenues from live video game competitions in China are expected to surge in the coming years, with mobile garnering a rapidly growing share.