This interview was originally featured in "Industry Insights: The World’s Fast-Growing Ecommerce Market, Part One" as part of a curated collection of interviews among executives in Latin America, conducted by eMarketer, in partnership with VTEX, an ecommerce and marketplace platform. Download your complimentary copy today!
Don’t confuse social commerce with ecommerce. Social media platforms will never be Amazon. While most traditional ecommerce purchases start with a product search—which requires intent—social media’s sweet spot lies in discovery.
On today's episode, we discuss how the pandemic changed the car buying customer journey and what BMW's digital experience is trying to achieve. We then talk about why online-only brands might need to do more to earn customers' trust, whether people want more—or less—human interaction when shopping, and what eBay's latest move says about the future of the retailer. Tune in to the discussion with general manager at Autogermana Andrés Fuse, eMarketer senior analyst Matteo Ceurvels, and analyst at Insider Intelligence Blake Droesch.