The reports in this collection look at time spent with media in the US, Canada, the UK, France, Germany, China, Japan, South Korea and India. Two other reports take a close look at time spent with mobile and social in the US.
Recent product launches, including livestream shopping on Facebook and shopping tags in Instagram’s Reels, show that ecommerce is still top of mind for those two platforms. Snapchat and Twitter have been more focused on performance marketing: Snapchat released a new suite of direct-response ad offerings, and Twitter rolled out revamped Carousel ads. WHAT’S IN THIS REPORT?
Unfavorable Chinese fintech market conditions could heighten the appeal of the India market. In recent years, China and India have competed for the Asian fintech funding crown. Both are hotbeds of fintech innovation and boast high fintech adoption, along with young, financially underserved populations.
According to a 2020 eMarketer forecast, WhatsApps’s user base in India—currently the largest of any country—is expected to increase from 390.1 million users in 2020 to 507 million by 2024. If Indian regulators block the update, WhatsApp stands to lose the significant revenue opportunity this user base could generate through its new payments and ecommerce services.