After rolling out in Mexico and Canada, it launched in Colombia, the United Kingdom, and Europe last week. It’s also beta testing in Brazil and Chile and eyeing Asian markets. Its global approach means companies with employees in different regions don’t need multiple vendors for their finances.
Launched in 2003, Mercado Pago is a digital payment platform available to consumers and businesses exclusively in Latin America—originally created as an integrated online payments solution to complement ecommerce platform MercadoLibre. According to MercadoLibre’s financial results for Q3 2019, Mercado Pago processed $19.72 billion worth of transactions between Q1 and Q3 2019.
At the country level, close to 60% of respondents in Colombia and Mexico expressed an inclination for in-stream ads, while the majority of those in Argentina and Brazil favored pre-roll or post-roll ads. Consumers in Latin America may be willing to watch ads, but that doesn’t mean AVOD service providers should be complacent about the ad experience they provide.
Episode 4: Global Ecommerce. Episode 5: Digital Ad Spending by Industry. Episode 6: Consumer Attitudes on Marketing. eMarketer VP Marissa Coslov led a discussion with Analyst Ross Benes, VP-Content Studio Paul Verna and Senior Analyst Bill Fisher about our most recent forecasts for digital video viewers. Download the slides. eMarketer Live Q&A: Digital Video 2019. You had questions. We have answers.
There is no global triopoly, but ecommerce is collectively challenging Google and Facebook. Google will claim 28.6% of the worldwide digital ad market this year, and Facebook will take 23.7%. The ecommerce heavyweights combined (Alibaba, Amazon, and JD.com) will take 15.9%. Read Next.