Can you buy off the metaverse and then push it to your D2C? All these things are going to become a business strategy for us. You are going to be able to buy anything you want on the metaverse. It's fascinating. Already a consumer can buy perfume, shoes, and clothing, and soon you will be able to buy skincare, too.

The challenges D2C retailers face are evident in the companies’ slowing growth rates. We estimate that digitally native brands’ D2C ecommerce sales growth in the US will slow to 18.2% this year, a marked decline from 40.0% just two years ago.

Article: D2C brands Harry’s and ThirdLove look for new paths for growth.

Report: D2C Brands 2022. Article: Advertising is still recovering after a year of AppTrackingTransparency. Article: Nearly half of US consumers have been served incorrect ads.

The news: Direct-to-consumer healthcare startup Ro is the most recent health tech company to cut back its employee roster. It laid off 18% of its workforce after reaching a $7 billion valuation, according to an email shared with Insider.

And it’s big enough to capitalize on the D2C healthcare and employer benefits markets. In H1’ 2021, over one-quarter (27%) of funded digital health companies operated on a D2C model. That’s up from 22% last year, per Rock Health. Many employers are turning to virtual care to clamp down on rising healthcare costs without sacrificing quality of care.

The direct-to-consumer brand movement has reached a critical juncture. Which of these brands will make the leap into the mainstream before their runway runs out?

D2C healthcare companies’ marketing costs are becoming more and more expensive, making it difficult to curb their customer acquisition costs. For example, during its Q3 '21 earnings call, Hims & Hers execs said the company saw ad rates increase this year, which typically forces companies like it to make the “tough choice” of spending less on ads and having growth decline.

Curated by eMarketer, this collection of articles, insights, and interviews will help you understand what is driving D2C success and why data is a crucial pillar of the business.

Click here to read our recent analysis of how virtual mental health companies are coming under fire for the Rx prescribing practices, and what it means for those relying on D2C virtual care.

Sustainable direct-to-consumer (D2C) brands are moving center stage. Digitally native D2C brands Warby Parker and Allbirds, which have built their brands on sustainability and corporate responsibility, are now under a bigger spotlight as recently publicly listed companies.

The rise of digitally native, direct-to-consumer (D2C) businesses is one of the most transformative movements shaping the ecommerce landscape. In the coming years, many consumers intend to make a significant percentage of purchases with D2C brands, but there may be a ceiling.

On today's episode, we discuss why marketers need to work on their mid-funnel (mid-range) game and the potential opportunities. We then talk about Peloton's apparel ambitions, Walmart's Q4 and 2020 performance, and packaged food giants' game plan for direct-to-consumer (D2C) sales. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Andrew Lipsman.

With a robust cache of data in tow and proven success with social, direct-to-consumer (D2C) brands have shifted their focus to more traditional mediums with the hopes of attaining a broader customer base.

Earlier this month, Mucinex unveiled Sickwear, a six-piece fashion collection that aims to help consumers get through the cold and flu season in style. While it may not be the typical route for a healthcare brand, its parent company RB has been leveraging different channels, including TikTok and now social commerce, to reach consumers—particularly those who may not be aware of its direct-to-consumer (D2C) business.

To add, since it’s direct-to-consumer (D2C) offering, caregivers may not even know that this kind of service is available to them via Walmart. There are other competitors offering the same thing, too. So the question is, how does Walmart-BetterUp’s marketing strategy differ from others to capture caregiver consumers?

Article is a DTC company that sells a range of furniture products from sofas to outdoor to decor pieces. Insider Intelligence spoke with Duncan Blair, SVP of Marketing, Support and Sales, about best strategies to convey to customers the “feel” of products and shoppable video. Insider Intelligence: How do you convey the experience and feel of furniture products to customers online?

The past year has been a whirlwind for many brands as they readjusted their marketing efforts to keep up with the changing landscape. One such brand, direct-to-consumer (D2C) company Peace Out Skincare, learned to be more nimble as it navigated a then-emerging platform—TikTok—and the Gen Z customers it caters to.

In-person discovery is an integral part of a spirit marketer’s strategy. So when brand discovery shifted online, Brenne Whisky found that consumers aren’t shy about a buy-to-try purchase. Watch Industry Voices Spotlight on CPGs with Brenne’s president and founder Allison Parc to hear how direct-to-consumer (D2C) access made continued discovery possible.

On today's episode, we discuss what brand-new forecasts the forecasting team cooked up in Q1, including time spent with TikTok and some direct-to-consumer (D2C) numbers. We then talk about say-through rates for voice ads, the battle between host-read and preproduced ads, and how knowledge workers will soon use a virtual assistant every day. Tune in to the discussion with eMarketer senior director of forecasting Shelleen Shum, directors of forecasting Oscar Orozco and Cindy Liu, and forecasting analyst at Insider Intelligence Peter Vahle.

Since its launch in 2017, Peace Out Skincare—known for its Acne Dot patches—has been rapidly expanding its business through an exclusive partnership with Sephora, as well as its own direct-to-consumer (D2C) business.

Consumers are constantly in search of convenience, particularly in the form of timesaving. In the past 12 months, numerous direct-to-consumer (D2C) meal plan services have emerged, offering consumers an alternative solution to home cooking without paying a dreaded visit to the grocery store—or spending time trying to figure out a recipe.

There’s a lot of attention paid to direct-to-consumer (D2C) brands right now, and for good reason: in addition to the pandemic-fueled 45.5% growth from 2019 to 2020, US digital D2C sales are expected to grow another 15.9% in 2021, reaching $175 billion by 2023, according to our estimates.