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  • Audio
     | 
    MAY 18, 2020

    eMarketer principal analysts Andrew Lipsman and Nicole Perrin discuss the most fortunate and unfortunate D2C companies during this coronavirus pandemic, and what they are doing to survive it. They then talk about Google helping retailers highlight curbside pickup, Uber's offer to buy GrubHub, the Media Ratings Council maybe taking Facebook's advertising badge of approval and what to make of some major retailers filing for bankruptcy.

  • Article
     | 
    MAR 4, 2019
  • Audio
     | 
    DEC 3, 2019

    Andy Prochazka, co-founder and CMO of Canadian online furniture retailer Article, joins us to discuss the ins and outs of selling high-end sofas, chairs and dining room sets directly to consumers.

  • Audio
     | 
    JAN 23, 2019

    In the latest episode of "Behind the Numbers," Andrew Lipsman, principal analyst at eMarketer, details the emergence of digitally native consumer brands and how they developed so much heft in a relatively short period of time.

  • Video
     | 
    MAR 3, 2021

    From increased adoption of D2C and omnichannel marketing to more frictionless payment methods in-person, what are the customer experiences (CX) that your customers will crave— and demand—in the months and years ahead?

  • Article
     | 
    MAR 10, 2021

    Payers open up an entire funnel of consumers who could boost its brand recognition in the blooming children's wearables space and simultaneously help drive D2C sales. Even though the current generation of children are the most tech-savvy ever, wearables like Fitbit Ace 3 could pose serious risks around data privacy and safety that drive their parents away from buying.

  • Article
     | 
    MAY 31, 2020

    TechStyle Fashion Group, a global fashion retailer that operates membership-based direct-to-consumer (D2C) brands—including ShoeDazzle, JustFab, Kate Hudson’s Fabletics and Rihanna’s Savage X Fenty—has become one of the fast-growing retailers with more than 5.5 million active members worldwide since it launched a decade ago.

  • Article
     | 
    JUN 14, 2019

    Furniture is one of the fastest-growing categories in ecommerce today. More consumers have come around to the idea of purchasing furniture online, and new direct-to-consumer (D2C) companies are entering the space, hoping to win market share by streamlining aspects of the customer experience like cost, shipping and installation.

  • Article
     | 
    JAN 29, 2020

    In June 2019, former Snapchat chief strategy officer Imran Khan set out to shake up the marketplace landscape, including Amazon, when he launched ecommerce platform Verishop. We recently spoke with Khan about how Verishop is helping direct-to-consumer (D2C) brands scale, as well as its ongoing efforts to give consumers a new way to discover products.

  • Article
     | 
    MAY 21, 2020

    Direct-to-consumer (D2C) brand Cuts Clothing has grown a lot since it first launched in 2016 on Kickstarter. “Since day one, we have been focused on making premium minimalist shirts for the modern man,” said Steven Borrelli, CEO and co-founder of Cuts.

  • Audio
     | 
    JUL 13, 2019

    eMarketer principal analyst Andrew Lipsman dissects what we can expect from Amazon Prime Day 2019. He also discusses why Etsy sellers are getting frustrated and explains what to make of the newest D2C shaving brand.

  • Audio
     | 
    DEC 5, 2019

    eMarketer principal analyst Andrew Lipsman discusses the Thanksgiving holiday shopping weekend. He also talks about whether Americans are cutting back on spending to prepare for a recession, what beauty brand shoppers value most and why D2Cs are looking more like traditional brands.

  • Audio
     | 
    MAR 12, 2019

    In the latest episode of "Behind the Numbers," we sit down with Matt Alexander, co-founder of Neighborhood Goods, which mixes department store concepts and digital native brands. What do D2C brands want from a retail presence? And does the department store format have a future?

  • Article
     | 
    APR 9, 2020

    Over the past few weeks, retailers have closed their stores indefinitely as the coronavirus continues to spread in the US. Many brands, like athletic apparel seller Vuori, have shifted their focus to ecommerce and social media channels to stay connected to customers. We recently spoke with Vuori's founder, Joe Kudla, about his company's direct-to-consumer (D2C) beginnings, as well as its ongoing efforts during the pandemic.

  • Article
     | 
    DEC 29, 2019

    Aptly named D2C brand Brandless, an online purveyor of minimalist grocery, wellness and home goods, has oriented its brand around the rise of digital-first shoppers who prefer products that include fewer, more natural ingredients. These shoppers have an evolving view of brands and don’t harbor any particular affinity for household names they grew up with.

  • Audio
     | 
    APR 9, 2020

    eMarketer senior analyst Paul Briggs, principal analyst Mark Dolliver and senior analyst Bill Fisher discuss how trust in the media is changing in the US, UK and Canada. They then talk about brands repurposing sports budgets, the English Premier League considering a direct-to-consumer streaming service and how advertisers' messaging tone differs between countries.

  • Video
     | 
    MAY 11, 2020

    Gertrude Allen, CEO of Pet Plate speaks with eMarketer vice president of business development Marissa Coslov about the D2C subscription service’s response to the coronavirus pandemic, including increasing product inventory and its workforce to meet an encouraging growth outlook. Made possible by Salesforce.

  • Article
     | 
    APR 12, 2019

    Millennials have long been omnichannel shoppers, but their preference for digital channels is growing alongside the rise of D2C brands and mcommerce.

  • Article
     | 
    JAN 4, 2019

    Declining mall foot traffic and competition from direct-to-consumer brands and private-label offerings have hurt mid-tier merchants like Toys “R” Us and Sears. But dollar stores are flourishing.

  • Article
     | 
    DEC 9, 2020

    Athletic apparel seller Vuori is dipping its toes in a new advertising realm with its first-ever TV commercials—an opportunity to spotlight its high-in-demand product category, as many consumers are gravitating toward activewear amid the pandemic.

  • Video
     | 
    MAR 5, 2019
  • Video
     | 
    APR 17, 2019

    eMarketer moderates a Tech Talk Tuesday presentation featuring Craig Peasley, director of product marketing at Adobe. Craig discusses how D2C companies are optimizing and running their entire businesses based on real-time insights across every step of the customer’s journey.

  • Video
     | 
    APR 20, 2020
  • Article
     | 
    SEP 5, 2019

    Direct-to-consumer (D2C) brands have historically relied on performance-based digital advertising strategies. Many leverage Facebook and Instagram to target audiences and direct response podcast ads to drive conversions, even throwing unconventional content marketing into the mix.

  • Video
     | 
    FEB 11, 2021

    In addition to working for retail software companies, SJ also enjoys advising brands on how to develop direct-to-consumer routes to market and product data optimization strategies. Jon Herman is a data analyst and content marketer at Salsify. He’s passionate about leveraging data and automation to provide valuable insights to ecommerce companies.

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