Consider direct mail. Direct mail pieces could be a unique option that still offer a personal, in-person touch. However, with manufacturers in China being affected by the outbreak, other supply chains may need to be considered. Measure everything.

While 18% of Gen Xers said they use mobile apps to keep up with brands, many more said they do so by visiting a retailer’s website regularly (44%), subscribing to its emails (40%) or receiving direct mail (28%). While marketers are eager to connect with consumers on social media, Xers don’t want to be inundated with ads.