On today's episode, we discuss who owns everything in the media universe, the formation of Warner Bros. Discovery, and why Amazon bought MGM. We then talk about how people are consuming sports in different ways, CNN's new streaming service, and whether HBO Max with ads can make a big splash. Tune in to the discussion with eMarketer senior forecasting analyst at Insider Intelligence Eric Haggstrom.
How do Hispanics stack up as users of TV and digital video?Digital video is a big part of Hispanic consumers’ media mix—in part because traditional TV accounts for an undersized share of it. We estimate that 77.7% of Hispanics will be digital video viewers in 2021, slightly topping the 74.2% figure for the total population.
How much time will people spend watching digital video this year? In 2021, US adults will spend 2 hours and 29 minutes per day viewing digital video, which is up 9 minutes from the previous year. Do people still spend more time watching TV than digital video?Time spent withdigital video is growing as time spent with TV shrinks.
Among subscribers, time spent will be much higher (1:42 per day). Time Spent withDigital Video.Digital video—which encompasses any online video watched on a computer or a smartphone and essentially anything viewed via a game console, smart TV, or OTT service—is rapidly replacing traditional TV among younger generations. We anticipated 1:48 per day would go to digital video this year per US adult.