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  • Report
     | 
    OCT 21, 2021

    Consumption of music, podcasts, and other digital audio was relatively flat YoY. Some 58.4% of internet users had streamed digital audio content in the month prior to polling. Age was a key differentiator here; penetration in the youngest cohort reached 91.8% in H1, but that fell markedly with rising age, to just 30.8% in the oldest group.

  • Report
     | 
    OCT 21, 2021

    Beyond social media, time spent on all other measured digital activities was also up year over year. For example, on a typical day, online press claimed 2:47—18 minutes more than in H1 2020, and almost five times the 35 minutes spent daily with print press.

  • Report
     | 
    OCT 21, 2021

    Digital audio consumption may be suffering from the rise in other digital entertainment activities. The share of internet users who had listened to music, podcasts, or other audio content accessed online dropped from 91.8% in H1 2020 to 85.9% this year. Part of this decline may be due to the exclusion of Google Play Music from the list of monitored audio services in 2021.

  • Report
     | 
    OCT 21, 2021

    Daily time devoted to print newspapers and magazines lagged time spent with online press—at 49 minutes and 1:08 on average, respectively—but both had fallen substantially during the year. Some 76.0% of respondents in UAE had streamed music, podcasts, audiobooks, or other digital audio content in the prior month.

  • Report
     | 
    OCT 21, 2021

    Readership of print newspapers and magazines stood at 57.9% and 53.0%, respectively, and was giving way to online press in many cases. In H1 2021, internet users spent a daily average of 43 minutes reading print press, compared with an hour devoted to online publications.

  • Report
     | 
    OCT 21, 2021

    GWI runs a quarterly research program, asking internet users ages 16 to 64 in more than 43 countries a range of questions about their digital lives and lifestyles. The minimum sample size per quarter, per country is 1,250; bigger markets have larger quarterly sample sizes, with the maximum being 25,000 in China and the US. Respondents can only participate in GWI’s research once per year.

  • Report
     | 
    OCT 21, 2021

    The pandemic seems to have lent momentum to some other digital devices as well. Penetration of smart wristbands climbed to 15.5%, for example—and ownership was 19% or higher among female internet users and those at the top end of the income scale. Smartwatches had an even more successful year.

  • Report
     | 
    OCT 21, 2021

    Russia’s digital audio audience is also arguably underdeveloped, as just 42.7% of internet users listened to music, podcasts, audiobooks, or other digital content in the prior month. And time spent with music streaming specifically was unchanged YoY, at 48 minutes per day on average.

  • Report
     | 
    OCT 21, 2021

    Just as time with digital video is now greater than time spent with live TV, time devoted to online press has surpassed time with print publications. Internet users polled in H1 2021 spent an average 51 minutes each day with print newspapers and magazines, and 1:17 daily reading online press.

  • Report
     | 
    OCT 21, 2021

    After a sharp rise between 2019 and 2020, likely due to the early phases of the pandemic, time devoted to online TV and video streaming fell slightly YoY from 1:29 to 1:26. Time with gaming, which also increased in 2020, remained unchanged at 1:27 this year. Overall engagement with digital audio declined marginally in Mexico between H1 2020 and H1 2021 to 86.0% of internet users.

  • Report
     | 
    OCT 21, 2021

    Online TV and video streaming accounted for an estimated 1:24 per day, an increase of 11 minutes since H1 2020. Seven in 10 internet users listened to broadcast radio in Q1 2021, spending an average 55 minutes each day. Digital audio usage was higher, at 74.6%, and claimed more time as well, at 1:34 daily.

  • Report
     | 
    OCT 21, 2021

    Digital audio consumption followed a very similar pattern: More than two-thirds of the youngest cohort and 44.0% of affluents had streamed music, podcasts, or other digital audio material in the month prior; males were more likely than females to do so. Japan’s internet users spent an average of 2 hours, 45 minutes (2:45) per day with PCs and tablets in H1 2021.

  • Report
     | 
    OCT 21, 2021

    Time spent with print press (34 minutes daily, on average) remained greater than the 22 minutes devoted to online press. For the first time, social media and messaging reportedly engaged more internet users in Israel than broadcast TV.

  • Report
     | 
    OCT 21, 2021

    The same age-related pattern was evident in digital audio consumption. As in H1 2020, 65.4% of internet users polled had streamed music, podcasts, or other digital audio content in the prior month. Among those ages 16 to 24, that share was 94.9%; in the oldest group, ages 55 to 64, fewer than 40% were recent digital listeners.

  • Report
     | 
    OCT 21, 2021

    Almost as many had used a voice command to carry out an action, such as accessing music online. Usage was greatest among 16- to 24-year-olds, affluents, and respondents living in cities.

  • Report
     | 
    OCT 21, 2021

    By contrast, teens and young adults are still the driving force behind digital audio takeup. Seven in 10 respondents had streamed music, podcasts, audiobooks, or other digital audio content in the month prior. But penetration among 16- to-24-year-olds (87.3%) was more than double that in the oldest age bracket (40.2%). Voice assistants, too, are more popular with younger people.

  • Report
     | 
    OCT 21, 2021

    The audience for streamed music, podcasts, and other digital audio content was a good deal smaller, at 66.1% of internet users—though again, more than 92% of the youngest respondents had recently listened to such content. Daily time spent with online audio (1:07) was virtually identical to time spent with broadcast radio (1:06).

  • Report
     | 
    OCT 21, 2021

    Online press accounted for more time per day than print newspapers and magazines, at 1:45 and 1:03 minutes, respectively. But both values had risen substantially compared with H1 2020. On the entertainment side, music streaming also claimed more time this year than last, at 1:37 daily, on average.

  • Report
     | 
    OCT 21, 2021

    Digital audio apparently reached a smaller audience in 2021. Two-thirds (66.7%) of internet users surveyed had accessed music, audiobooks, or other audio content via digital platforms in the prior month.

  • Report
     | 
    OCT 21, 2021

    By contrast, digital audio appeared less popular in 2021, as penetration dropped to 53.2%. (This is partially attributable to GWI removing Google Play Music from the list of services in its digital audio category, because the service was discontinued.)

  • Report
     | 
    OCT 21, 2021

    By contrast, consumption of music, podcasts, and other digital audio content was rather subdued, except in younger age groups. Nearly 90% of respondents ages 16 to 24 had listened to digital audio in the month prior to polling, but that share dropped by at least 10 percentage points with each decade of rising age, reaching just 40.6% in the oldest age bracket.

  • Report
     | 
    OCT 21, 2021

    Respondents devoted an estimated 1 hour, 34 minutes (1:34) per day to online TV and video. And as in H1 2020, nearly 92% of respondents listened to digital audio, such as music or podcasts, and devoted 1:27 daily to music streaming. Broadcast radio is less widespread in China than in most other countries. In H1 2021, just 46.8% of internet users had tuned in to live radio programs in the prior month.

  • Report
     | 
    OCT 21, 2021

    More respondents now listen to online music, podcasts, audiobooks, and other digital audio options than to broadcast radio, though by a small margin. Almost three-quarters (74.9%) of internet users listened to digital audio content in the month before polling, with younger cohorts more engaged than their elders.

  • Report
     | 
    SEP 30, 2021

    WHAT’S IN THIS REPORT? This report covers our latest forecasts for digital video viewers, pay TV households, cord-cutters, digital video ad spending, and time spent with video. It covers specific trends in the Canadian market and recommendations for marketers looking to tap into the growing audience.

  • Report
     | 
    DEC 3, 2021

    Move over, millennials: The new kids in town, Gen Z, have claimed the crown as most sought-after demographic for brands. With their deep digital nativity and social influence, this generation is making its mark on society and brand strategy.

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