DEC 16, 2019
As discussed in our recent report, "Ten Key Digital Trends for 2020: What Marketers Need to Know in the Year Ahead," brands now find it increasingly difficult to avoid Amazon as both a competitor and a selling partner.
OCT 23, 2019
According to Digital Trends, Apple Pay is expected to be available in 70% of US retailers by the end of 2019. The strong uptake prompted eMarketer to revise its figures upward. And while the Starbucks app has enjoyed around a 40% market share of mobile payments users for a few years, its growth potential is more limited since it can only be used at Starbucks stores.
NOV 10, 2020
The added impetus of another lockdown through November, meanwhile, will further fuel this digital trend. This year, retail ecommerce holiday season sales will reach £28.51 billion ($36.38 billion), up 16.7% over last year, and account for a substantial 32.2% of total UK holiday sales in 2020.
AUG 2, 2020
“In terms of these habits across age groups, the patterns we’ve seen during lockdown look set to extend longer term,” said Bill Fisher, eMarketer senior analyst at Insider Intelligence and author of our new report, “UK Digital Trends by Generation 2020.”. “Everyone is likely to shop more digitally," he said.
FEB 4, 2020
"This puts into focus the issues that the retail sector will face in 2020," said Bill Fisher, eMarketer senior analyst and author of our latest report "UK Key Digital Trends 2020: Privacy, Brexit and Video Take Center Stage.".
JUN 24, 2019
NOV 19, 2019
Digital video is growing. In fact, it’s rare to come across an area of digital video that isn’t seeing increased investment. Ad spending in digital video is no exception, and we anticipate it to grow 20.8% to more than $36 billion this year in the US. It’s happening in OTT and connected TV, as well as across mobile devices, programmatic exchanges, and social media platforms.
JAN 30, 2020
We thought 2019 would be the year when social properties finally started making measurable gains in social commerce, and we were right. Instagram led the way, with several new shopping features, including Checkout, that make it easier for consumers to go from inspiration to purchase.
FEB 27, 2020
Social ad spending is continuing to rise, and more US marketers—particularly those in retail—will keep funneling money into the channel.
NOV 13, 2020
Fifty-seven percent of digital advertisers are planning to increase their ad spend in H1 2021, and connected TV (CTV) and over-the-top (OTT), in particular, are expected to see gains, according to a recent Verizon Media study.
NOV 21, 2019
Programmatic ad spending will account for 90.0% of total UK digital display ad spend this year, or £5.81 billion ($7.75 billion). Of that proportion, programmatic direct will make up 65.5%, with social media spend underpinning that figure.
MAY 30, 2019
UK adults have reached peak media consumption, spending an average of 9 hours, 38 minutes each day with media. Time spent is shifting to digital channels, particularly to smartphones.
SEP 19, 2019
This year, France will have more than 38 million digital video viewers and more than 25 million mobile phone video viewers. Close to four in 10 digital video viewers will watch Netflix in 2019, thanks to a growth rate of more than 33% compared with 2018.
SEP 19, 2019
This year, Germany will have more than 47 million digital video viewers and more than 29 million mobile video viewers. In Germany, more people will watch Amazon Prime Video than Netflix, with both services having double-digit growth rates in 2019.
JUL 16, 2019
How will advertising on Facebook evolve at a time when regulators are circling, advertisers are getting restless and consumer attitudes are sliding? This report, informed by extensive conversations with dozens of brand and agency executives, details our expectations over the next 24 months.